Techdee
No Result
View All Result
Tuesday, March 21, 2023
  • Home
  • Business
  • Tech
  • Internet
  • Gaming
  • AI
    • Data Science
    • Machine Learning
  • Crypto
  • Digital Marketing
  • Contact Us
Subscribe
Techdee
  • Home
  • Business
  • Tech
  • Internet
  • Gaming
  • AI
    • Data Science
    • Machine Learning
  • Crypto
  • Digital Marketing
  • Contact Us
No Result
View All Result
Techdee
No Result
View All Result
Home Business

How to Rank Your Podcast On Google — Audio To Text Transcription SEO

by msz991
October 28, 2022
in Business, Digital Marketing
6 min read
0
Rank Podcast On Google
181
SHARES
2.3k
VIEWS
Share on FacebookShare on Twitter

Without a doubt, over the past few years, podcasters have gained immense popularity among the masses. People love to create playlists of podcasts based on their interests and follow new episodes. After all, listening is altogether a different experience. You can have your eyes over some other work and ears plugged into your favorite podcast.

Podcasting can also be pursued as a medium for marketing, promotion, and content redistribution. Because every day, millions of people listen to a variety of podcasts and share it with their friends and family. Indeed, his makes Melon podcasting as one of the top emerging platforms, among other sources of entertainment and education.

Including this, when compared to blogging and vlogging, the podcast domain is less competitive as there are fewer creators and more listeners.

However, when it comes to ranking podcasts on Google and other search engines, it’s pretty tricky. This is where audio to text transcription comes into the picture.

By including the transcribed text along with podcasts, you can help search engines efficiently crawl your content.

Continue to read and learn more about how transcribing your podcasts into text can benefit you in the long run.

Table of Contents

  • It’s All A Different Game When It Comes To Ranking Podcasts On Google
    • 7 reasons to Produce SEO-friendly Podcasts by Transcribing Audio to Text
      • 1.  Transcription is the key to rank audibles on Google
      • 2. Transcription allows you to interlink relevant podcasts
      • 3. Append transcribed text as a caption to boost engagement rate
      • 4. Transcription elevate UI and UX of your podcasts
      • 5. Transcripts make your content shareable for social media
      • 6. Transcription can help you rank higher on related keywords or LSI keywords
    • Why Else Should You Make Use Of Transcription Services?
      • 1. Connect with a wider audience
      • 2. Let people read the story before buying it
      • 3. Sync transcript with audio and enhance accessibility
    • Master Podcast-SEO with Maestra
    • Conclusion: 

It’s All A Different Game When It Comes To Ranking Podcasts On Google

Google bots as of now, can only deep crawl and parse text. This indeed makes it challenging for Podcast creators to optimize their content for SEO.

Blogs can rank on Google even when the title and meta don’t contain any significant keywords of the search query. Because Google’s search algorithm can parse the meaning of a user’s request and match its relevance with the blogs. So, even if one of the sections of any blog is relevant to the search query, then it will show up in the results page.

You May Also Like  In 2021 is SEO Dead?

But, the same isn’t the case with podcasts.

Even when a user searches a specific piece of line from your podcasts, it will not come up in the search results. Making it difficult for podcasters to connect with new audiences and retain the ones that have already listened to their podcasts.

Surprisingly, this can be changed with transcription, when you transcribe the audio into the text format, it’s easier for Google Bots to crawl the content of your podcast and analyze its relevance as per users’ query.

7 reasons to Produce SEO-friendly Podcasts by Transcribing Audio to Text

While searching for results as per user queries, search engines prefer text over audio. Hence, by transcribing your audio content into text, you can have a better impact on the world of SEO and altogether drive tremendous attention.

1.  Transcription is the key to rank audibles on Google

Certainly, by transcribing the audio and video content into text, you can make it easier for the search engines to index your content. So, whenever a user query matches with the text or is relevant to it, your content will appear in the search results for that search query. Hence, you get better traffic on your podcasts & can showcase your podcast to a new audience.

2. Transcription allows you to interlink relevant podcasts

Interlinking is considered one of the best practices for boosting SEO. It not only helps the search engines crawl your content, but also helps crawlers to determine the relevancy of the podcast and increases the chances of ranking higher in the search results for a particular search term.

From an audience point of view, by linking your podcasts with each other. You can enable the audience to find other related podcasts of yours. Moreover, the interlinking of podcasts can help you boost ‘Pageviews per visitor’ and ‘Average time on site’ while lowering down the ‘Bounce Rate’.

3. Append transcribed text as a caption to boost engagement rate

Turning your podcast into videos and adding captions can help search engines get a better understanding of your audio and video content.

You May Also Like  How To Equip Your Computer Space In 2022 ?

When users are provided with captions or subtitles, it results in increased view time & engagement. A study by PLYMedia measured an increase in 40% for views of captioned videos. They also found that viewers were 80% more likely to watch a video to completion when closed captions were available.

4. Transcription elevate UI and UX of your podcasts

Apart from keyword optimization, search engines also prefer user experience, readability score, and user interface of websites while assigning page rank. So when you make transcripts available for your audience, users tend to interact much better with the web page & it gets easier for them to conclude the meaning of the story within minutes. This makes your podcasts more accessible to the people and improves the chances that they will continue listening.

5. Transcripts make your content shareable for social media

Nowadays, creators extensively rely on various social media channels for content promotion and redistribution. So, to make your podcasts fit for social media, you should provide the transcribed text of the episodes.

This way, people are more likely to pick a quote or line from a transcript and share it on social media. Including this, you should also share your transcribed podcasts on social media. So, they get the attention of the viewers.

6. Transcription can help you rank higher on related keywords or LSI keywords

In the times of AI and NLP, search engines have evolved tremendously. They display results that sound right or match with the user’s intent.

This is why, by transcribing the audio to text, you allow search engines to better understand the content and context of the podcast resulting in podcast ranking for related keywords or LSI Keywords.

Why Else Should You Make Use Of Transcription Services?

Keeping aside the SEO viewpoint of transcribing podcasts into text. There’s a lot that you can achieve by simply presenting your audience with an all-text version of your content.

1. Connect with a wider audience

When we talk about expanding the reach of the content, it simply means that “let’s connect with more and more people”. It’s all about magnifying the scope of your content. This is why many elite creators prepare their content in multiple languages to connect with a new audience. Hence, they get better marketing opportunities.

You May Also Like  Hybrid Work: Best Practices to Manage Teams

2. Let people read the story before buying it

While listening to a podcast, if people don’t find it relevant to what they have searched for, they stop listening to it. And due to this, podcasts inadvertently get a higher drop rate. However, this loss can be turned into profit. As when you empower people first to get an idea of your podcasts, it’s more likely that they will be listening to you in the next minute.

3. Sync transcript with audio and enhance accessibility

You can enable your audience to listen to a specific part of the podcast as they click on the text. Hence, when people search for a podcast, your chance of getting clicks increases

Master Podcast-SEO with Maestra

One valuable transcription software is Maestra. Maestra is a software that allows content creators to automatically transcribe their podcasts to text in just minutes, by using speech recognition technology.

You can easily export your transcripts in multiple formats or share them publicly online by creating a public sharable link for each transcript.

Google-Podcasts

Conclusion: 

It’s important to create content that resonates with people. So, as a creator, you might have to spend most of the time crafting flawless podcasts.

Likely, it’s necessary to follow the best SEO practices that can help your podcasts to rank higher in the search results and reach a wider audience. Among others, audio to text transcription can be counted as a seminal approach to redistribute your content to the web.

Transcribed content makes it easier for search engines to get a better understanding of your podcasts. At the same time, providing listeners with a text version of your podcast increases viewer listening by almost 70%.

Author Bio

Aaron Johnson is head of business development and content creation at Maestra, automatic cloud-based editing software that can transcribe, caption, and voiceover video & audio files to 50+ languages in just minutes, enabling content creators to reach a wider audience all over the world. 

Website – https://maestrasuite.com/

Previous Post

Why is Codeless Test Automation Better than Conventional Test Automation?

Next Post

Top 5 Tools for Real Estate Marketing that Will Help You in 2021

Next Post
Tools for Real Estate Marketing

Top 5 Tools for Real Estate Marketing that Will Help You in 2021

Is React Native the Right Tool for Mobile App Development

Is React Native the Right Tool for Mobile App Development

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Write for us

write for us technology

About

Techdee is all in one business and technology blog. We provide latest and authentic news related to tech, marketing, gaming, business, and etc

Site Navigation

  • Home
  • Contact Us
  • Write for us
  • Terms and Condition
  • About Us
  • Privacy Policy

Google News

Google News

Search

No Result
View All Result
  • Technoroll
  • Contact

© 2021 Techdee - Business and Technology Blog.

No Result
View All Result
  • Home
  • Business
  • Tech
  • Internet
  • Gaming
  • AI
    • Data Science
    • Machine Learning
  • Crypto
  • Digital Marketing
  • Contact Us

© 2021 Techdee - Business and Technology Blog.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.