Without a doubt, over the past few years, podcasters have gained immense popularity among the masses. People love to create playlists of podcasts based on their interests and follow new episodes. After all, listening is altogether a different experience. You can have your eyes over some other work and ears plugged into your favorite podcast.
Podcasting can also be pursued as a medium for marketing, promotion, and content redistribution. Because every day, millions of people listen to a variety of podcasts and share it with their friends and family. Indeed, his makes Melon podcasting as one of the top emerging platforms, among other sources of entertainment and education.
Including this, when compared to blogging and vlogging, the podcast domain is less competitive as there are fewer creators and more listeners.
However, when it comes to ranking podcasts on Google and other search engines, it’s pretty tricky. This is where audio to text transcription comes into the picture.
By including the transcribed text along with podcasts, you can help search engines efficiently crawl your content.
Continue to read and learn more about how transcribing your podcasts into text can benefit you in the long run.
It’s All A Different Game When It Comes To Ranking Podcasts On Google
Google bots as of now, can only deep crawl and parse text. This indeed makes it challenging for Podcast creators to optimize their content for SEO.
Blogs can rank on Google even when the title and meta don’t contain any significant keywords of the search query. Because Google’s search algorithm can parse the meaning of a user’s request and match its relevance with the blogs. So, even if one of the sections of any blog is relevant to the search query, then it will show up in the results page.
But, the same isn’t the case with podcasts.
Even when a user searches a specific piece of line from your podcasts, it will not come up in the search results. Making it difficult for podcasters to connect with new audiences and retain the ones that have already listened to their podcasts.
Surprisingly, this can be changed with transcription, when you transcribe the audio into the text format, it’s easier for Google Bots to crawl the content of your podcast and analyze its relevance as per users’ query.
7 reasons to Produce SEO-friendly Podcasts by Transcribing Audio to Text
While searching for results as per user queries, search engines prefer text over audio. Hence, by transcribing your audio content into text, you can have a better impact on the world of SEO and altogether drive tremendous attention.
1. Transcription is the key to rank audibles on Google
Certainly, by transcribing the audio and video content into text, you can make it easier for the search engines to index your content. So, whenever a user query matches with the text or is relevant to it, your content will appear in the search results for that search query. Hence, you get better traffic on your podcasts & can showcase your podcast to a new audience.
2. Transcription allows you to interlink relevant podcasts
Interlinking is considered one of the best practices for boosting SEO. It not only helps the search engines crawl your content, but also helps crawlers to determine the relevancy of the podcast and increases the chances of ranking higher in the search results for a particular search term.
From an audience point of view, by linking your podcasts with each other. You can enable the audience to find other related podcasts of yours. Moreover, the interlinking of podcasts can help you boost ‘Pageviews per visitor’ and ‘Average time on site’ while lowering down the ‘Bounce Rate’.
3. Append transcribed text as a caption to boost engagement rate
Turning your podcast into videos and adding captions can help search engines get a better understanding of your audio and video content.
When users are provided with captions or subtitles, it results in increased view time & engagement. A study by PLYMedia measured an increase in 40% for views of captioned videos. They also found that viewers were 80% more likely to watch a video to completion when closed captions were available.
4. Transcription elevate UI and UX of your podcasts
Apart from keyword optimization, search engines also prefer user experience, readability score, and user interface of websites while assigning page rank. So when you make transcripts available for your audience, users tend to interact much better with the web page & it gets easier for them to conclude the meaning of the story within minutes. This makes your podcasts more accessible to the people and improves the chances that they will continue listening.
5. Transcripts make your content shareable for social media
Nowadays, creators extensively rely on various social media channels for content promotion and redistribution. So, to make your podcasts fit for social media, you should provide the transcribed text of the episodes.
This way, people are more likely to pick a quote or line from a transcript and share it on social media. Including this, you should also share your transcribed podcasts on social media. So, they get the attention of the viewers.
6. Transcription can help you rank higher on related keywords or LSI keywords
In the times of AI and NLP, search engines have evolved tremendously. They display results that sound right or match with the user’s intent.
This is why, by transcribing the audio to text, you allow search engines to better understand the content and context of the podcast resulting in podcast ranking for related keywords or LSI Keywords.
Why Else Should You Make Use Of Transcription Services?
Keeping aside the SEO viewpoint of transcribing podcasts into text. There’s a lot that you can achieve by simply presenting your audience with an all-text version of your content.
1. Connect with a wider audience
When we talk about expanding the reach of the content, it simply means that “let’s connect with more and more people”. It’s all about magnifying the scope of your content. This is why many elite creators prepare their content in multiple languages to connect with a new audience. Hence, they get better marketing opportunities.
2. Let people read the story before buying it
While listening to a podcast, if people don’t find it relevant to what they have searched for, they stop listening to it. And due to this, podcasts inadvertently get a higher drop rate. However, this loss can be turned into profit. As when you empower people first to get an idea of your podcasts, it’s more likely that they will be listening to you in the next minute.
3. Sync transcript with audio and enhance accessibility
You can enable your audience to listen to a specific part of the podcast as they click on the text. Hence, when people search for a podcast, your chance of getting clicks increases
Master Podcast-SEO with Maestra
One valuable transcription software is Maestra. Maestra is a software that allows content creators to automatically transcribe their podcasts to text in just minutes, by using speech recognition technology.
You can easily export your transcripts in multiple formats or share them publicly online by creating a public sharable link for each transcript.
It’s important to create content that resonates with people. So, as a creator, you might have to spend most of the time crafting flawless podcasts.
Likely, it’s necessary to follow the best SEO practices that can help your podcasts to rank higher in the search results and reach a wider audience. Among others, audio to text transcription can be counted as a seminal approach to redistribute your content to the web.
Transcribed content makes it easier for search engines to get a better understanding of your podcasts. At the same time, providing listeners with a text version of your podcast increases viewer listening by almost 70%.
Aaron Johnson is head of business development and content creation at Maestra, automatic cloud-based editing software that can transcribe, caption, and voiceover video & audio files to 50+ languages in just minutes, enabling content creators to reach a wider audience all over the world.
Website – https://maestrasuite.com/
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