Email marketing is a flexible and cost-effective way of reaching a larger audience, but a high email bounce rate can ruin it.
With this, you can gradually create targeted and get personalized messages. But what if the email which took you much effort does not reach the recipient?
Unfortunately, many people trying to solve their email bounce backs problems are having difficulty. It is not easy because email bouncebacks do not always have a clear cause or solution, and many bounce rate reduction strategies necessitate an in-depth evaluation.
This article will go over the concept of email bounce rate in this guide and the steps you can take to improve pitches.
Why Do Your Emails Bounce?
Emails can bounce for a variety of reasons. Bounced emails are of two categories, according to most email marketing experts.
A hard bounce is quite a serious issue, leading to permanent failure. An email never reaches the recipient’s email server, and it comes back to the sender. It may also occur due to the server’s blocking of incoming emails.
Soft bounces are temporary and occur when the email size is too large or the recipient’s inbox is full. In most cases, these types of mail get delivered after multiple attempts.
However, it is okay if one is staying within a healthy bounce rate range.
Calculating Email Bounce Rate
Calculating bounce rates is vital to monitoring the performance of your email marketing strategies. For calculating bounce rate, you can follow these steps:
- Take the number of bounced emails and subtract it from the number of emails sent. It displays the total number of bounced emails for each email.
- For calculating the bounce rate percentage, multiply the bounce per email rate by 100.
A high bounce rate may harm your email’s deliverability. Furthermore, it may damage the reputation of the sender.
A bounce rate of 2% or less is acceptable, but more of it may cause deliverability issues. If it happens, you need to look into your email analytics and figure out what is wrong.
7 Strategies to Reduce Email Bounce Rates
Since you are the one who can take full responsibility for your email marketing, make sure you keep things under control.
To lower your email bounce rate and increase the deliverability of your emails, take the following steps:
Improve Email Deliverability
Email deliverability ensures that emails are delivered to the primary inboxes of recipients rather than the spam folder. However, there may be some issues with your deliverability that you need to address.
As a result, you should examine your email campaign deliverability to find out all the issues that are hindering your performance and rectify them as needed.
Clean Email List Regularly
Take the time to see your email addresses and remove all duplicate entries, irrelevant or inactive addresses.
Start re-evaluating your subscriber acquisition methods if any of your email addresses appear to be old or non-functional.
Keep Updating Subscriber’s List
The email addresses on the subscriber list must be relevant. A high bounce rate would result from a stale or cluttered list. It will help if you give your subscribers the option of unsubscribing and updating or managing their preferences.
After your first email, you should not delete addresses. If you don’t, you might have to spend a lot of time and money to repair your email sender reputation.
Get your Email Domain Verified
It’s good to verify your domain if you have a company-branded email address. Proving your domain informs receiving email servers that your part is legitimate and that you’re requesting permission to send emails to their lessons.
The receiving email server uses email domain verification to identify legitimate emails from authorized sources.
Keep your Email List Updated
Your email addresses may be valid now, but that does not guarantee that they will remain so in the future. It’s critical to keep your list up to date to avoid future complications.
Allowing your email subscribers to update their contact information, unsubscribe, or update their preferences is one of the easiest ways to do this.
Provide Value to the Recipients
Your goal in email marketing should not be to sell a product or get people to take action, but it should give your subscribers something valuable and informative.
If your subscribers feel manipulated or sold to without receiving anything in return, they will unsubscribe and report you as spam before they do.
By consistently sending emails, you can establish a great email marketing pattern that will enhance your reputation and keep your subscribers stable.
You can commit to sending your email on a particular day of the week or at a specific time of day.
The Bottom Line
A high bounce rate indicates that you need to clean your subscriber list and improve your whole email layout to an interactive one. It will make your subscribers interested in what you are delivering.
Putting yourself close to your subscribers will help you realize what you need to do or change to keep your email bounce rate under control.
You can overcome any problems with the tips mentioned above.
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