It might be time for you to up your SEO game, and no, we are not talking about just Google here.
While Google might be the first search engine to pop in your mind when we talk about search engine optimization, there is a world beyond Google as well and, it might just be what can help you climb up the ladder and make a name for yourself.
Search engine optimization helps you reach your targeted audience and generate an organic response. It is not a one-time chore, and you ought to keep improving your SEO for a greater reach and response.
Google has taken many measures, including artificial intelligence, to become the leading optimization engine. It has dominated the search engines market for a long time, and it continues to do so. But that doesn’t mean that other search engines are not climbing up the ladder and you should keep sleeping on them.
You ask anyone, and they’ll be able to list at least a few search engines besides Google. That’s because the world is changing and you need to do so too.
Here Are A Few Reasons Why You Should Go Beyond Google In SEO:
Google tracks a lot of personal information
You may or may not be aware of it, but Google’s intake of personal information is a lot more than other search engines.
Privacy is becoming a major concern for many internet users. People are becoming increasingly aware of the internet retaining their information for various purposes, and are now more wary of sites using their personal data. While Google helps searchers reach exact results for their queries, it uses their personal data in the background to gain proper insight to do that, which can cause its users to leap for search engines using less personal information.
Other search engines might help generate better traffic
Google is the most popular search engine, hence hoards more competition. Most companies flock to Google due to the huge amount of shares Google holds, however that makes it difficult to create a name for yourself. Whereas, other search engines might provide you better SEO due to a smaller number of competitors they hold, making it easier for you to get better ranking and redeeming better search results.
Google-only focus can make you miss better opportunities
You may be in for a loss if you rely on optimizing only one search engine. If you only use Google for search engine optimization, you might miss on generating better traffic on other search engines.
People use different search engines for various reasons, and each search engine has a certain quality of its own. If your content generates great results on Google, it might not be performing so good on other search engines, which can make you lose some traffic, and that’d be a bummer.
Your target audience might be using a different search engine
Google is great. That’s why we want to ‘google’ everything. However, that might not be the case with everyone. As mentioned earlier, each search engine retains a certain quality of its own, and that might make users reach for different search engines to reach their desired results.
It is possible that your target audience switches between search engines to find the most accurate results or because they prefer one that has a better respect for their data, or which works better for them demographically.
Your over-dependency on Google can result in a loss
The best search engines are those that provide you with clear and relevant results, leading you to your desired results easily. Here are a few of the search engines that you can use to generate a better organic response:
Microsoft owned Bing is arguably the second most known search engine today. Bing holds 5.53% share of the search world, which might not enable it to dethrone Google, but can certainly help you reach your targeted audience easily. SEO related articles write for us on Bing is similar to Google, and might actually generate better traffic than Google.
Bing holds around a third of the shares of the United States on top of it Bing doesn’t track your personal data for content related advertisement. You can easily link your Microsoft accounts to Bing, but Bing doesn’t force you to do so. Your privacy is in your hands. It is an excellent visual researcher and provides great visual indexing. It crawls content that is visible as well as hidden. Moreover, Bing is the default search engine of Internet Explorer and Microsoft Edge and comes installed in each of Microsoft’s products.
Bing is fast and reliable. It provides you with established results and ranks home pages instead of blogs. It is free of Captchas, trusting you to be a human surfing the internet. It is constantly improving its algorithm to make SEO better. It garners less traffic, giving you an easier path to pave towards success. Similar to Google, Bing also uses BERT in its algorithm.
‘the search engine that plants trees’ Now, isn’t that captivating?
A berlin-based search engine, Ecosia claims to offer complete privacy to its users. It gives around 80% of its shares to organizations working for reforestation. Ecosia is gaining popularity due to its environmental stance. People are becoming more and more aware of their effects on the environment, and Ecosia provides them an opportunity to feel like responsible humans. It displays Bing’s result with an algorithm of its own, hence optimizing Ecosia can also help yield better traffic on Bing and vice versa.
Yahoo! is not only a search engine, but it is also an e-mail service, a marketplace, a news provider, and more. Yahoo! has lost considerable popularity since the time it came into being. However, Yahoo holds a 2.5 % share of the international market, and most of its content is powered by Bing.
Yahoo! may not be a big SEO player in the current scenario, but linking with Bing identifies that search engine optimization for Yahoo! will almost be the same as Bing. In addition, Yahoo has an easy to use interface for beginners.
The foundation of DuckDuckGo lies in respecting its users’ privacy. Therefore, DuckDuckGo might not lead you to your exact results but it wipes off a major privacy concern. In contrast to Google, DuckDuckGo doesn’t showcase many ads. ‘DuckDuckBot’ gathers information from DuckDuckGo’s sources, including Bing, Yahoo!, and Yandex. If your site is indexed on any of these engines, it will also be indexed on DuckDuckGo.
The most popular search engine of China, Baidu is the 5th largest website on Alexa Internet ranking. Google is restricted in China, and Baidu allows content that is in the Chinese language. Its algorithm does not differentiate against external sites, but the content needs to be in simple Chinese in order to rank. If your target audience lies in the Chinese demographic, Baidu is your best bet. Baidu displays fresh content, and quality is an increasing factor; your titles must be concise and clear, and also need to include keywords.
In A Nut Shell
It is absolutely alright for your search engines to change depending on your services, demographic location, targeted audience, experience, and many other factors. Bing, for instance, yields results quite similar to Google but many analytics believe Bing to be a better traffic converter than Google. Optimizing Google may sound wonderful, but with the increasing competition, and growing insecurity related to privacy concerns, adapting other search engines might be easier and more rewarding for your site.
A major rule of business is never to invest all in one place. The horizon is wide beyond Google, you must tie yourself down with it. Also, to run a successful business, couple your efforts with a fast internet like Windstream Internet Service that has no data caps and no hassle of contracts.