The domain of real-estate is customer-centric and marketing is the way to get around to your audience. With digital marketing holding the sway, it becomes important that the right tools are chosen for an effective real estate marketing plan. Besides, more people are getting habituated to doing the initial groundwork online to be certain about their property preferences.
Now, more than ever is the time to choose the right tech tools for marketing to give you the edge amongst your rivals.
The article delves into 5 tools that would accentuate your marketing process:
Email marketing is still an effective tool for real-estate marketers and remains the most practical way to keep in touch with your prospects and customers. You can send newsletters, the latest blog updates, launch campaigns, and offer business advice to remain indispensable to your audience. In terms of ROI, a dollar spent on email generates $44 in return.
MailChimp has a universal appeal because it is designed keeping in mind non-tech people. There are loads of features that would appeal to a realtor including audience segmentation, automatic notification, Instagram and CRM integration, multi-user account, and even A/B tests.
Besides, there is an option of a forever-free account that can send out 12,000 emails per month to 2,000 subscribers. This makes it especially winsome for small and medium-sized realtors. The fee-based version starts at $9.90 per month.
Most of us are drawn to concepts and messages with visual appeal, and this holds for the allure of advertising. Hence, it is imperative that when it comes to designing professional-looking marketing materials, we do not miss out on the visual aspect. However, most of us are not aesthetically gifted to produce stunning marketing collaterals. This leaves us with the only option of taking the help of a professional, which costs money.
At times like these, when you are not inclined to taking professional help, Canva offers artistic solutions to all such struggles. The website offers a free option for individuals and small groups to design anything, from flyers to an Instagram post. Drag in the design elements and position, and size them through clicks to produce unique and impressive pieces of design. There are over 8,000 free templates to choose from. The paid version for professionals starts at $9.90 per month.
According to experts, a real estate listing with a video receives a whopping 403% more inquiries compared to a video-less listing. The numbers speak for themselves, and video ads are the ideal way to engage your clients in real-life viewing to get them interested.
InVideo is here to reduce the effort involved in creating flawless advertising videos. Conceive videos with engaging visuals and story-telling to get more traffic and regular sales. Videos can be created in as much as five minutes. You can create visually stunning videos by choosing from over 300+ Instagram story ad templates. You can receive creative inputs from the folks at InVideo during the making. You need not hold back due to budget as the subscription model starts from as low as $4 for professionals and $15 for companies.
If you are a small or medium-sized realtor who is busy strategizing and growing your business, by all means, creating content for your digital assets like websites, blogs, and social media would be the least of your priorities. But, you also know the importance of creating quality content to stand out among your competitors. There are many such reasons for you to make use of platforms that provide freelancers.
Clearvoice happens to be a platform that helps you connect with freelancers to complete specific content marketing tasks. You can save loads of time spent on deliberating and analyzing content for your marketing needs by outsourcing content creation. They have machine-learning-backed software that picks freelancers based on topic relevance. Your role is limited to providing clear reviews and feedback on drafts to ensure the final content achieves your expectations.
When you are handling multiple social media accounts manually daily and need reliable help to manage your work, then, Buffer is the answer you were looking for. The platform offers regular social media users the option to schedule their posts at their discretion. You can plan your posts to the minutest detail, including the most appropriate time of day for a particular post.
It can be integrated into Facebook, Twitter, Instagram, and even LinkedIn; plan the schedule once a week, and you can be relieved of your social media duties. It has been ascertained that by being consistent, these accounts were able to gather necessary traction among followers.
Real Estate Marketing Trends
What are the emerging real estate marketing trends this 2021? The use of digital tools makes up the latest trends in real estate marketing. Real estate agents or realtors can use the above tools to present their value propositions to target audiences more effectively.
Real estate professionals know that buyers and sellers have plenty of options nowadays. For instance, property sellers are open to dealing with The Local House Buyers and other cash buyers for fast and easy closing of deals. On the other hand, property buyers have more access to digital listings and make use of virtual tour capabilities to check the properties they’re planning to buy.
These trends are becoming a normal part of real estate marketing ever since the 2019 coronavirus or COVID-19 struck. Because people are threatened by the virus, many resorted to virtual or online transactions, including virtual home visits, tours, and staging. Videoconferencing is becoming a norm between realtors and their clients.
In addition, even documentation has gone digital. With e-signatures and digital documents, reserving units, approving paperwork, and other real estate transactions can be done online. Indeed, real estate marketing has fully embraced the virtual world and it’s predicted that more innovative solutions are coming even with the new normal or time after the pandemic.
A realtor must be able to sell- that is the most important skill in his/ her repertoire. Sales happen through conversations, impressions, and the rapport you build with your clients and prospects. Tools are there to support the marketing cause to make it more effective. It is the realtor who completes business deals.