If you want your business to grow without necessarily increasing your marketing budget, then you must write SEO-friendly content. SEO-optimized websites with solid authority and good backlinks tend to rank high in search engines. If your website ranks high, you will get more clicks, likes, and shares.
However, creating SEO-friendly content is not that easy; it requires time and effort. But in the end, it will yield good results- if you do it right. You can also obtain SEO services from a reputable SEO company to help you produce SEO-friendly content, click here for more info. This article gives you some of the incredible tips that can help you produce SEO-friendly content that will get your content ranking higher in search engines.
- Keyword research
Keyword research is a critical thing when it comes to writing SEO-friendly content. Keywords help you reach your audience. Using the right keywords will help you dominate the search results. Using the wrong keywords will not only waste your budget but time as well. You should also focus on long-tail keywords since many people often use longer keyword phrases when they are looking for specific information. Stuffing keywords is also not recommended because it’s considered a form of spam not only for the search engines but to readers as well.
- Use headlines and sub-headers
Using headlines and sub-headers will make your content easy to read. Readers are more likely to share content that IS easy to read. Headings are not only crucial for readability but for SEO as well. Again, having headings and subheadings within your content increases the keyword saturation.
- Use small paragraphs
Your content should have paragraphs to enhance readability. Each paragraph should have its own subject or idea. Make them more meaningful. Remember to minimize the length of your paragraphs. A lengthy paragraph might turn off the reader’s attention. Make good use of formatting options, such as highlight text, bullet points, the fonts, etc.
- Optimize the length of the article
For blog posts, the minimum word count is 300 to 500 words. Longer content usually get more likes and mention in social media, and Google also give priority to longer, high-quality content. Longer content tends to provide users with the best possible answers to their queries. The optimal content length is about 2000 words. Since your aim is to provide the most useful and informative content for your audience, quality should be your priority instead of quantity.
- Optimize images
Images make your content more interesting and shareable. Consumers are more likely to buy from a company whose website has beautiful and relevant images. You should also optimize the size of the photo. Images that are too large will slow down the loading time, and it might also hurt the SEO. Google Images cannot read a text in photos, but they can interpret the content of pictures’ relevance in search engines.
- Write high-quality content
If you want to get people to read and engage with your content, you must write high-quality and entertaining content. Search engines prioritize websites that have high-quality content. Quality is always the top factor on the list when it comes to producing content.