What’s the most important thing for a website to sustain in the world of digital marketing? Traffic, yes! Your website needs traffic. It requires visitors to open the site and see what you offer. Unless there is enough traffic, there cannot be conversions. If no one visits your shop, who will buy it?
There are several ways to increase traffic to a website. While SEO works on bringing steady organic traffic over time, SEM and PPC are paid campaigns to boost website traffic for a short duration. Both ways are necessary. However, a website design company can change the web design and layout to bring more visitors to your site. The following are some web design tips that help you generate more website traffic.
Content is Your Best Friend
Your website content is a part of web design. Working with actual content from the initial stages will ensure that the site’s design perfectly syncs with the content’s theme, tone, and format. Content marketing is an inbound strategy. It helps in optimizing the site for search engines by including relevant keywords in a meaningful manner.
Both B2C and B2B websites can use videos to increase website traffic. By embedding videos on the web pages, you can get visitors to stay on the page for a longer time. Though the percentage varies, many website owners have confirmed that adding videos to the site has helped increase the traffic and conversion rate.
Work on the Colour Scheme
The leading digital marketing company highlights the importance of having an appealing and attractive color scheme for the website. The colors can be muted or bold. The website can be in black and white or rainbow colors. It’s the overall appeal that matters. Choose colors that complement the nature of your business.
User Experience Matters
Your website traffic should consist of new and regular visitors. You want a loyal customer base, as well as attract a broader range of target audiences. For this to be possible, the website design should be user-friendly and easy to follow. The header, footer, navigation bar, etc., should be transparent on the home page.
Web Analytics to Understand the Audience
To bring visitors to your site, you need to know what will attract them. The top website design company suggests using web analytics (Google Analytics is a free tool) to understand more about your audience. Several free and paid tools analyze your website and deliver a report about what’s wrong and how it can be corrected to increase website traffic.
Headlines Need to Pack a Punch
They don’t have to be dramatic, but the headlines should explain what the webpage is all about. It should include the primary keyword, and it should be one of the first things to grab the visitor’s attention. Be it the size, font, or text; let the headline do the talking. But how will you know if the headline is compelling? Use a headline generator. Simple, right!
Place a Search Bar on the Top
Users don’t like to check the tens and hundreds of web pages to find what they want. Having a search bar at the top (where they can easily see it) will bring more visitors to the site as they know, and they can find what they want without spending too much time and effort.
Attractive User Interface (UI)
A great UI (user interface) results in high UX (user experience). It will also pull more visitors to the site, as the layout and design will attract them. The leading digital marketing company suggests dynamic personalization of websites to increase traffic and sales. It means personalizing the website for individual visitors. Like how emails (newsletters) can be customized for every subscriber, the website can also be personalized if you have enough data about your target audience.
Minimalistic Website Designs are a Hit
Even a single HD image with a couple of lines about the product/ service can impress your visitors. These designs are most convenient to view on mobile phones and tablets. Of course, you will still have to optimize the webpage for relevant keywords. If a user can’t find your site on the search engine, how can they visit the site?
Responsive Websites are Device-Friendly
Websites with responsive layouts adjust to the size of screens they are displayed on depending on how they are viewed. The orientation and screen size of the sites must be adjusted to suit the device. This increases user experience, as users will find it highly convenient to visit such sites. These will naturally lead to an increase in website traffic.
You need to pay proper attention to the website design if you want your digital marketing and SEO strategies to deliver results and improve your business.
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