Whether your company is many years old or just getting off the ground,
chances are good that you’ve discussed the different internet branding strategies that your business is pursuing (or should be!
Let me be the first one to tell you that if you haven’t done either, you are definitely not doing all you can to make sure that you are not doing all that you can to help your business reach its full potential.
No matter where you are on the spectrum of making the most out of internet marketing, the very good news is that you can start utilizing internet branding today! Here are some of the best strategies that some of the most popular and successful brands around the world have utilized.
Search Engine Optimization
If you have heard of any internet branding strategies on this list, chances are good that the one you have heard of is SEO. SEO is the practice of optimizing your online content, either on your site or on other sites, to improve the visibility of your website and brand on valuable Search Engine Result Pages or SERPs.
Everything from making sure that your site is properly constructed to maximize optimization and gaining backlinks from reputable sites across the internet is two of the most valuable and popular strategies that businesses and brands employ.
Pay Per Click
PPC marketing can be broken down into two primary categories: paid search and paid social marketing. Basically, ads are published on search engines or social platforms. From there, your company is charged every single time the ad is clicked.
If you are curious about which PPC is the most popular, Google AdWords is by far the most popular paid search platform. After that, Bing followed by Yahoo. Beyond that, Facebook, Twitter, and Instagram are also expanding their ad offerings and can be highly valuable, especially if your ideal customer base spends a lot of their time on social media.
Content marketing is a fantastic form of internet branding because it not only targets and attracts potential customers, it also plays a major role in the first strategy we mentioned, SEO. Content marketing can be described as basically any type of information format that is posted online on anything from other blogs, to podcasts, videos, social media posts, and more.
The way that content marketing helps your SEO is that a piece of content that links to your site is seen as a sort of vouching in Google and Bing’s algorithms, which can, in turn, lead to your site seeing a major boost in ranking over time. Keep in mind that improvements in ranking do take time, sometimes it can take several months before any improvement in competitive SERPs is seen.
One final internet branding strategy is email marketing. This is especially valuable if you already have a large email list that you can reach out to. One of the most popular ways to grow an email list is to offer benefits and promotions to potential customers who input their emails on your site.