If you depend on the success of your business’ website to enjoy as much professional success as possible, chances are good that you have depended heavily on an expert SEO strategy over the last few years.
After all, SEO has become the primary way in which websites rank highly on Google and Bing SERPS, increase their domain authority, build their organic traffic, and ultimately expand their customer base.
The rules related to SEO have remained somewhat consistent over the last few years, but those rules are currently under a bit of an overhaul. And that overhaul has now led some people to claim that SEO is dying.
The truth is that SEO is thriving, but as always, the rules and strategies related to a successful SEO strategy are changing.
The only kind of SEO that is actually dying these days is bad SEO. That is why, from anything to on-site content, to guest blogging, to social media outreach, and more, you have to be sure that you are up on the latest trends and strategies to make the very most out of your SEO approach.
So, if you are looking for signs that SEO has never been further from dead, it’s alive and well! Businesses’ that invest in a white white-hat SEO strategy are experiencing great SEO results – as good an ROI as they ever have. Keep in mind though the game has changed – SEO in 2021 is all about providing quality and useful content to readers Let’s break down all the important reasons why.
SEO Is Changing, Just Like It’s Always Been
Ask anyone who has worked in search engine optimization for more than a few years and they will tell you that the landscape has changed dramatically. In fact, it has changed dramatically several times ever since the concept of SEO really came into existence.
The reason why it changes is primarily suited around the value system that Google and Bing’s algorithms create.
In fact, Google has updated and changed its core ranking algorithm dozens of times. Beyond that, as the way in which users interact with the internet continues to change, so too will the way in which SEO helps direct those users to the right sites.
While one form of SEO may be fading out of relevance, a new type of SEO is coming. Eventually, this new form and rules of SEO will also fade into obscurity as the algorithms and ways in which internet users continue to change going forward.
There Is More To Seo Than Content And Backlinks
While guest blogging did indeed used to be the end all be all to a fantastic SEO strategy, there is no doubt that there are now other aspects that are just as important. Despite the fact that Google may want to turn away from the importance of guest blogging and backlinks in the future, there is one simple reason why that will be very hard for them to do.
That reason is that their core algorithm still needs backlink data to rank.
Beyond that, a departure from backlinks service as the end-all, be-all of SEO means that website owners will simply have to optimize their own websites even further to rank. This may mean adding more fantastic content, better metrics, and optimizing the site to what Google truly wants to see.
What is the future of SEO?
SEO is going nowhere, but the form in which it currently exists may definitely be changing. To put it simply, SEO is evolving and becoming more difficult. This may ultimately lead to an even greater need for SEO experts to dominate the market.
While people used to be able to exercise fantastic SEO strategies from the comfort of their own homes, this may soon be less and less of a realistic option. Gone are the days of keyword stuffing and spamming backlinks to see major surges in your SEO.
Now, the strategy has to be well thought out and well-executed.
One of the best ways to do this is to remember what the core reason for SEO really is in the first place. That reason is, of course, traffic. The only reason SEO really matters is that it leads to increased traffic, so whatever way you are increasing your traffic, whether it is through guest blogging, PPC, Facebook, or anything else, is the right way to go.
Ways to diversify your SEO
Perhaps the very best way to prepare for the future of SEO is to diversify and improve your approach overall. Here are some ways that you can diversify your SEO to make sure that you are well prepared for any changes that may come in the near or distant future:
Ranking your pages in the SERPS
As always, search engine result pages are going to continue to play a major role in SEO. So, finding high-value and obtainable keywords and key phrases is going to continue to be important. Utilizing guest blogging to achieve these goals is going to continue to be one of the best ways to succeed with digital marketing.
Rank your images in Google images
Getting the images on your site to rank in Google images can also help to drive a ton of valuable traffic to your site. It can also help you get backlinks for free because bloggers in your niche may want to use your photo and credit the source.
Youtube Helps with Organic Rankings
YouTube continues to be a fantastic way for companies to expand their net, improve their outreach and grow their on-site traffic. Getting a YouTube channel started and teaming up with important influencers within your niche on YouTube can play a major role in diversifying the way in which you do SEO.
Without a doubt, guest blogging is going to continue to be really important for years to come in SEO. The simple reason for this is because backlinks still play a key role in Google’s algorithm when it comes to domain authority and ranking pages on SERPs. While you may feel as though guest blogging has done all it can for your site, getting backlinks from high authority sites within your niche will continue to play a crucial role.
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