Any tom, dick, or harry is aware that Google algorithms are updated constantly, which is why along with knowing the basics of SEO, any tom, dick, or harry who is an entrepreneur has to stay updated with the changing algorithms. Why do you ask? So that you can make the algorithms’ best use and become a foolproof and efficient SEO expert. Understanding all the multiple and ever-changing aspects of SEO also helps you to drive increased traffic to your website. Because more traffic means more chances of them getting converted to your customers, and that’s only great for business! Check out how.
Here are 7 SEO techniques that will help you boost your website traffic.
1. Research: Learn What The Users Are Looking For
You need to target the exact same thing that your customers are looking for. After learning the same, you also need to create and curate the specific content based on what the customers want to attract them before you win them over. Listening to feedback from the customers helps you to learn what content you must create in the future. Ultimately, it’s the audience who decides what idea, article, products, etc., is eligible to be shared.
2. Optimize your Landing Pages
Landing pages are meant to convert potential customers to buyers, but there is absolutely no way that people can find them without them being SEO optimized. With a well-designed landing page, you can actually improve lead generation and sales. A landing page is a way to direct the readers to a specific path, make them focus on the call to action without distractions.
3. Make Sure That Your Website Is Accessible Through Phone
With over 60% of searches performed from mobiles, it is now becoming essential that your website is functional in the mobile version and must also look good on a 6-inch screen. Especially with the e commerce sites, wherewith a prediction, you can expect that over 45% of the browsing and purchases will be made through a mobile browser.
4. Internal Linking Is A Winner
Google is looking for content that has a depth that is relevant to the users’ searches. Deep linking uses anchor text to link to other web pages, which you can use on your blogs. Consider linking your older posts and landing pages to build a structure of your website and drive traffic. These links help the users navigate a different website or a different post on the same website or enable the website to establish an information hierarchy.
5. Use Visually Appealing Infographics To Drive Traffic
With the ever-increasing minimal user attention span, there’s nothing better than well-built infographics that easily and quickly provide data to the human mind. Infographics make complex information easier to understand. Most of the users are visual learners, so a graphic does better work in conveying a message. You can use infographics to present a large amount of data in a simple format and convey your brand’s awareness.
6. Promote Content On Social Media
It is not easy for new blogs to rank top among Google searches. But social media might have a role to play in such a case to gain your credibility and traffic. Find communities like Facebook groups, Reddit, Slack, and other forums. But for this to work, you will have to find relevant communities and not merely any community where your posts or links might be seen as spam.
7. Use Your Favourite, Popular Keywords In The Title
The title for each page or blog should contain a helpful, useful, and relevant keyword, and adding multiple keywords obviously makes it more effective. But that doesn’t mean you can stuff keywords on the title without the title making sense. Spamming the keywords will make Google instantly think your content is lacking.
A blog is one of the most powerful marketing tools in the digital era. While you make sure everything is professional and provides details, without people finding it in their search results, there’s no way for them to read what you have for them. SEO strategies are not easy to implement and require knowledge.
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