Anyone who knows anything about SEO knows that two significant components of it are content and backlink creation. Whenever someone types in a keyword into Google, they are asking a question. And of course, to try and prevent dissatisfaction, Google wants to deliver the best possible answer. These days, there are so many possibilities for search engines to choose from, if you’re going to rank highly, you’ll need to go above and beyond. Let’s dive right into the most critical points you should consider when trying to create good SEO content.
Six Things To Check While Preparing Good Content
One of the biggest mistakes many people make is they start writing without doing any research first. The most important thing to consider is what the purpose of your article is. There is nothing wrong with creating an article about a subject you are passionate about. However, you need to make sure you have a strategy in place first. The first thing you should consider is what the primary topic of the article is going to discuss. There would be nothing worse than creating an article with over five thousand words only to realise that no one is interested.
One of the best tools to use as part of your research is Google auto-predict. Begin typing words, and it will automatically show you popular questions being asked. If you want to be more comprehensive in terms of search volumes for specific keywords, you could use Google’s Keyword Planner. However, you will need an active Google Ads campaign to use it.
According to Only SEO Gold Coast, a big problem they regularly encounter with their clients is duplicate content. Copying someone’s else work can potentially get your website penalized, which is why it so essential to ensure that everything you publish is 100% unique. Google is continually scanning the World Wide Web, and they will consider the owner of content the first domain they found it on. Even if you are the original creator of an article, if someone else publishes it before you, it will be considered theirs by Google.
Therefore, you should always use caution about who you share any newly created content with. Check whether the content on your website is unique by using a plagiarism checker, to double-check you have not accidentally copied something you shouldn’t have. It’s particularly crucial if you have not always been the owner of the website, and it was transferred to you as part of buying a business.
3.Amount of Content
Search engines want to ensure that they are providing the best results because this will help to reduce the likelihood of people using rival search engines. As a result, they want to display results that connect with the customer and ultimately, answer the user’s question. For these reasons, the amount of content can play a significant role in the ability for your page to rank highly. In an analysis conducted by Backlinko, the mean amount of content for 1st-page results was over 1,400 words!
To help you get started, it can be a good idea to create a structure to the article you plan to write about — similar to the table of contents for a book. Try to be as thorough as possible because there is nothing wrong with being too comprehensive – Google loves content!
4. Images + Videos
Getting visitors to visit your page is a good start; however, if they leave quickly, it is going to reflect poorly on your page. That’s because Google uses a ranking factor known as Dwell Time to determine whether or not your page is connecting with visitors. It measures how long a user spends on your page. Even though having a comprehensive article is essential, if it is dull and boring, your visitors will leave quickly, which may negatively impact your sites SEO.
Therefore, keeping your site visitors engaged and interested is important, and including images can help do this. Be sure to use pictures that are of high-quality otherwise, it may reflect poorly on your website. If appropriate, you should also consider integrating videos within the article. An even better option would be to turn your article into a video and upload it to your YouTube channel. Doing so can help to increase the reach of your article to people after written content and those who would prefer to watch a video.
Once your article is live, you should never forget about it because Google likes delivering results that are up to date. You should revisit your page periodically and consider updating it with new content as appropriate. The frequency with which you do this will depend on the subject you are discussing as some topics change more frequently than others. It can also be worth considering previous articles you have created, and it might be worth combining them into one. Where multiple pages have similar page names, this is particularly important. Just don’t forget to create a 301 redirect from any old pages to the new one.
One of the best ways of reviewing the quality of your work is to seek feedback from others. Try to avoid asking family and friends as they may be biased. It can bet a better option to request it from others that you have no relationship with. A great and easy way to do this is by enabling comments on your website and encouraging visitors to share their opinion. Doing so can also be a great way of learning about new topics you may have forgotten to mention. However, if you plan to share it with others, to be on the safe side, there is nothing wrong with uploading it first to prevent anyone else from taking credit for your work. You can always remove it or update it at a later stage.
Sharing information you have learnt with others can be both rewarding and joyful. However, use the steps outlined on this page to ensure that you gain maximum traction for your hard work.