Many Amazon customers ask what is MPN after finding this field on the product’s page. The matter is that Amazon uses the unique identifier code called manufacturer part number (MPN) for accurate identification of particular products. In addition to MPN, other globally used identifiers such as ISBN, UPC, EAN, and GTIN serve the same goal. Now, let’s take a look at this code and its applicability.
What is MPN on Amazon?
A manufacturer part number MPN is a unique code issued by a manufacturer to identify specific parts or products. It usually consists of series of numbers and letters and helps to distinguish between genuine and fake production. The manufacturer number also guarantees the buyer buys 100% legit and authentic products.
Amazon sellers have an optional field for MPN in the product listings because it does not relate to all goods. For example, the code is popular in the vehicle manufacturing industry and domestic electronic equipment. The other products can have different product codes like EAN (European Article Number) or JAN (used in Japan).
The Use Of MPN Unique Identifier To Improve Sellers Rankings And Ratings
The manufacturer number lookup is implemented in internal Amazon search results and engines like Google shopping. Therefore, the use of this identifier is a great way to improve products’ discoverability and visibility. Moreover, manufacturer parts numbers might help the customer find and buy the right thing and increase conversions.
Today’s world offers a wide range of opportunities for online shopping making the whole process as fast and easy as possible. Seemingly, why not contact the manufacturer if you need to buy any specific product? However, this can be a problem. Certain manufacturers seem to be dragging their feet on these sales for several reasons.
This way, Amazon sellers can take the initiative and use manufacturer part number search to boost their sales and profit. Several advantages to include the MPN in the listing are described below.
Higher Conversion Rate
As a rule, global trade item numbers are a great help for buyers seeking the exact match of the replacement parts they need. Being no exception, MPN causes better conversions providing the opportunity to save customer’s time for searching.
Both Google and Amazon search engines index the field with manufacturing numbers. So it means that items with MPN rank higher in the search results. As a result, it’s one of the most effective ways for a seller to raise awareness, receive more natural niche traffic, and buy-oriented customers.
Decreasing The Number Of Returns
According to Amazon’s policy, the number of returns directly affects the seller’s ranking and rating. Therefore, offering the buyer items they exactly need minimizes the chances of a return and reducing them to almost zero. From one side, this will improve the rating of a seller’s account since Amazon prefers low return rates. From another, the seller will benefit from positive product reviews from satisfied buyers.
Creating A Loyal And Satisfied Customer Base
Improving the overall customer experience will also help build a loyal customer base as buyers appreciate sellers who can meet their individual needs. The satisfied customers will return to buy more items and can do it more often, recommending this seller to their friends and relatives.
The manufacturer part number (MPN) is a unique code necessary to recognize certain products precisely. The use of this identifier in a particular field can be beneficial both for Amazon buyers and sellers. With its help, the customer can find and obtain exactly that item they need with no guesswork. Sellers can use MPN to eliminate poor customer experience, improve their conversion rates and discoverability. Allowing the buyer to find the product quickly also reduces return rates, enhancing the overall health of the seller’s account. All these factors lead to sales and profit growth.
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