No matter how great it is, any business does not succeed without solid marketing strategies. It’s all the more critical in the current times when technology is disrupting all industries. What was relevant yesterday may not be relevant today. Due to this, more and more companies offer marketing platforms like Adbraze or marketing tools in order to simplify workflow.
How do you stay ahead of the curve and ensure your marketing strategies hit the right spot? In this article, we’ll cover seven types of effective marketing strategies.
Social Media Marketing
These days, social media is a go-to strategy. No organization can ignore it. On various social media platforms, you can post your content, and that could be anything- your thoughts, products, anything. And you can do that in various forms- videos, written content, voice content, etc. And the best part is, it can help you connect with audiences in both B2B and B2C space
Search Engine Optimization and Search Engine Marketing
SEO is a very powerful tool to get your content noticed. With the right keywords, your content can go viral. But make sure you’re not spamming the search engine with keywords. It may produce negative results if the final output looks make-shift and not readable by humans. It should be the other way round. Write for people, and boost it with SEO!
Search Engine Marketing is when you pay for the ads. A component of SEM is Pay-per-Click. When someone clicks on your ad, you pay a small fee for it to the search engine. It is highly effective as it is cost-effective and adaptable across markets.
Earned Media and PR
Making efforts to get noticed by the media involves getting articles published across multimedia platforms. Earned media has to be organic to be impactful in the long run. This channel is cost-effective as well as it is free. The only cost is what you would pay to a PR agency if you hire one. Earned media and PR are among the most credible forms of marketing that you would do for your business.
It is about educating people about your business rather than trying to influence someone to buy your products. It is a strategic marketing approach focusing on sending out information that can attract people to your business. It is a highly flexible approach. You can tweak your communication according to the ongoing circumstances, lead analytics, and consumer needs.
Content strategy includes various elements such as articles, blogs, video content, podcasts, whitepapers, etc. It is a very effective strategy. It leads to organic growth, builds brand credibility, and feeds the target audience relevant information.
It is one of the most superior strategies, especially when it comes to the B2-B business. It’s about producing content that the audience comes searching for. It’s important to point out that it’s different from content marketing. It is best used in conjunction with outbound marketing.
Inbound marketing also goes hand-in-hand with lead generation. It’s ‘in-demand’ marketing because it fulfills the demand of what the other party comes looking for.
Conversations with the right stakeholders can get you to the top. It’s all about the people and conversations. These days a chat with a chatbot is a starter with your consumers and vendors. Post the initial discussion, a conversation with a real person helps in a meaningful conversation in understanding a consumer’s needs.
The other part of conversation marketing is interacting with people at various events and other forums. It helps in building up the network and in building brand awareness.
It is one of the most common ways to market your products or services. Some people think that email marketing is a matter of chance as most of the time, it lands in your spam mail. However, that is not the case as it is supposed to target specific customers to influence their buying decisions. It is measured by open rates and clicks rates, and the follow-through actions take place.
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