What is CMS?
CMS stands for a content management system, this system is used to make, edit, publish, collaborate and store a business’s digital content. It is used for both building and managing a website.
There are many types of different CMS platforms, for example, HubSpot. The HubSpot CMS is a powerful tool that enables a person to design a website, with the customer at the forefront. Through utilizing tools that are all in one place, an integrated user journey can be created that is targeted directly at the customer. As well as benefiting the customer, this platform also benefits the sales and marketing teams. Whilst you can build a website from scratch, a HubSpot developer can ensure a fully-optimized and dynamic approach,find out more.
The Benefits of CMS
There are so many benefits of using a content management system within a business, it is a very important part of creating a great and streamlined experience for visitors to a site.
Most management systems have added built-in features, allowing you to optimize a website design and content, increasing the chances of it moving up the search engine results pages. Features include.
- Image alt text
- SEO tools and features
- Personalized meta descriptions
- XML sitemaps
No Development Knowledge Needed
It is not necessary to have a huge technical understanding and skill set of building websites, as the CMS does a lot of the work. So there is no need to hire a developer if there is no capacity for it, making it much simpler to generate an online presence.
Another benefit includes built-in security features that will help to keep a website secure. Ensuring reliability and safety, some CMS platforms even have a security team who are dedicated to supporting users 24/7.
Improving The Relationship Between Marketing And Sales
Content management systems are a fantastic way to encourage collaboration between sales and marketing teams. Using these systems allows for several people to work on a website, as well as work together on it, using their own expertise. The marketing team, they are able to upload and edit content when needed. This removes the burden of having to send information and files back and forth, pages can be updated and everyone has access to this. For the sales team, productivity is boosted and sales cycles are more effective.
With both the sales and marketing team using CMS, the teams are better integrated and goals are more aligned. No longer does the sales team have to spend time searching for specific content needed for a selling situation. Instead, this will be on the system, provided by the marketing team. For example, specific information will be needed throughout the sales process, relating to the buyer and the buyer persona can guide this. Again, this can be found on a CMS, helping to tailor a sales message.
Through having a joint system, allowing both the sales and marketing team to use and easily see all provided content, the relationship between them can be greatly improved. When the two teams are not integrated and content is stored in a range of different places, then items can often be overlooked and the user experience may not be as strong as it could be. Therefore, implementing a content management system into a business will not only improve relationships but also the user experience.
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