Like any other business, domains and entire websites are regularly bought and sold. From business websites to health websites, buying websites is standard practice. Their price is determined by numerous factors such as expected traffic, potential revenue, industry, history, link profile, etc.
Although it is very easy to sell a website, you can do lots of things to maximize the profit. Sometimes, website owners don’t try to find the right offer, but instead, they simply sell it to the first bidder. However, your site might be worth more than you think. Here are 5 important website selling tips you should have in mind:
1. Domain-Only Selling
A lot of people are in the business of domain selling because they understand how important it is to buy a domain name that’s memorable and fits their brand. Before a new industry takes off, they will buy a bunch of domains related to a specific keyword. Usually, you don’t even need to have a site to profit off of this strategy. You just need a keyword that relates to what people are searching for. These types of domains are much easier to optimize, and even if you pay a higher price, they will be more lucrative in the long run.
Before you sell the website, check how much that specific phase is worth. Use Google Search Console to make an evaluation, and compare it to similar industry phases. If its PPC value is high, this means that you can sell the domain for much more than you initially thought.
2. Determine Website Value
The best and quickest way to determine a website’s value is by assessing its 24 to 36-month revenues. Besides analyzing financial figures, a person can also check the organic traffic.
Keep in mind that most website owners continuously invest in their projects. So, whoever buys that website will have to continue investing money to get the same revenues.
Besides traffic, you will also have to consider the transferability of the business. Often, it is hard for new owners to make the same revenues as they don’t have the same relationship with vendors and advertisers. Even if you have the same business model, a new owner might incur a decrease in profits.
3. Research Successful Website Sales
To make the most profit from a website, you need to check how successful salespeople do things. Like with any other type of sales, there is a pattern you can follow. Learn how professionals advertise their websites and how much money they get from them compared to a realistic value.
In this particular case, it is best to focus on websites within your industry that were sold above market price. However, if there are no such examples, you can check other niches. While most entrepreneurs sell websites through auctions, there are ways to better promote them so you can get a higher price.
In particular, you will have to focus on a few things. First off, what kind of information did a savvy seller provide to the general public? What was his sales strategy, and how did he time the auction? Which platform did he use? Always remember that people from every niche have their favorite auction platforms, so you might get a better price if you find the right one.
4. Optimize Profits
A lot of people have an unrealistic perception of their site. They might think it is great, but in reality, it is barely able to make money. Before listing a domain, make sure that its profits are optimized. Not only should it have enough traffic, but you should find the right affiliate partnership and perform conversion tests. Listing a website that is very new or on a downward spiral is the last thing you need.
You should definitely try different ad networks, and affiliate offers before selling it. Try putting ads on different locations and check which monetization approach suits the industry the best. Buyers are always looking to make profits, and if it seems that your site is not converting well, they either won’t buy it or will buy it at a much lower price than desired. In some cases, optimizing a website can increase the sales figure by more than 400%!
5. Auction On Flippa
It is also very important to find the right place for an auction. There are many platforms out there, but only a few of them will garner the right attention. Flippa has the most users, meaning that the bidding is more likely to be fierce. Furthermore, Flippa is tried and tested, so you know for certain that your money will be in the right hands. But, as mentioned, this website will not always be the right solution. Some niches have designated website selling platforms that might yield a higher price.
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