Content Moderation is when a user-created content is interpreted and monitored on a site-based basis to decide whether or not the content on an online platform can be released. Content Moderation is given.
That is, when a user submits content to a website, it will be filtered through (the moderation process) for the purpose of ensuring content complies with the laws of the website, is not unlawful, offensive or harassing, etc.
Moderation of content as an activity is popular in online networks that rely heavily on user-generated content, such as social media platforms and marketplaces.
Benefits of Content Moderation
Increase Traffic & Search Engine Rankings
Your website, product reviews, and Social media are powered by user-generated content. What does your brand do with that additional content? Traffic attracts more. Not only are consumers more likely to interact with others, but they also feast on additional material in search engines.
The introduction of a flexible content moderation service can also contribute to increased user involvement and improved rankings of search engines, which in turn results in increased traffic to your website.
Scalable Campaigns
Content created by users is a key tool for marketing and sales campaigns. If you are hosting a contest, developing a concept, publishing customer pictures, or receiving further feedback with an effective and efficient content moderation strategy
Types of Content Moderation
Pre-Moderation:
Popular video-sharing apps and startups of EdTech use pre-moderation services to ensure that their site does not include politically biased content. All content items submitted by users or registered representatives shall be submitted to the verification team during pre-moderation. In order to find infringements, the specialist team uses a variety of criteria. An example of pre-moderation is the Facebook advertisements and publishers submitted to a common media platform.
Post-Moderation:
A simple way to keep the site free of harmful content. The content reported is only moderated for post-moderation services. Maybe the best example is YouTube. The platform only checks videos after copyright problems have been identified or found to be infringing.
Reactive Moderation:
Built to provide consumers with smoother experience and screen content only if explicit content is detected or recorded. Some new channels are eager to gain traction so that the users can enjoy some independence and only serve as an answer to popular outcries.
Automated Moderation:
Many media platforms use automated moderation to allow users to publish their content, video, and pictures. The contents will be uploaded live but will be automatically moderated until the content is uploaded. These measurements are normally performed by means of AI instruments that cross all forms of content once in a while.
No Moderation:
This was normally a few years back when the Internet was not used for stalking, cybercrime, and hate crimes. Recent shifts have made coaxed businesses serious about moderation.
Do’s and Don’ts of Content Moderation
Do’s of content moderation
Choose the moderation form for your needs
Start by looking at what kind of content and who your users are on your site. This lets you get a better picture of what your moderation and configuration criteria are. For example: on Medium contra Facebook, the form of user-generated content and the actions of the users are very different. This makes your measurement methods and installations look different to meet the unique needs of your platform.
Create clear rules and guidelines
For all those who directly engage in contents moderation on your online site, your content moderation rules and guidelines must be transparent. Each data scientist develops his AI calculation to the human moderator, regardless of whether they are in-house or outsourced to partners. Uncertainties in your rulebook will reverse your efforts of restraint, from a financial perspective and from the perspective of the consumer.
Moderate all types of content
Regardless of whether you run a website, social media network, or dating site, the use of the platform is a key contributor. It should be of concern to make sure that they have fun interactions with quality content on your web. To do so, you have to ensure that the content is moderated correctly.
It would be perfect in a perfect world to moderate all sorts of content, from text and photos, videos, and 1 to 1. However, the facts are that this is not a viable solution for all online platforms
Don’ts of content moderation
Don’t misinterpret what good content is
Quality content is key to create user confidence and achieve a splendid user experience on your online platform, but it’s crucial to understand what good content is. Don’t make the mistake of misinterpreting good content and end up dismissing user-generated content merely because it’s of negative nature.
For instance, after a transaction, a negative statement or review may still be good content, given that there is no harsh language. You want real content, as it increases user morale and efficiency.
Don’t wait too long before you get started with moderation
You may feel like you are miles away if you are in the early stages of developing your online platform. This is not. It is not.
Don’t get us wrong, maybe it isn’t right out of your gate as your main priority, but you need to have the scheme to treat user-generated content moderately when you calculate it. As you expand and the network effect begins, you also see the quality on your site increasing rapidly. You must be able to deal with it; otherwise, your big break could potentially damage you there in the long run.
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