With the whole world slowly but surely going digital, there are few industries that remain unaffected by the advancement of technology. ‘PropTech’ is the new term used for the range of digital solutions that are using automation, data, and analytics to transform the real estate industry. These software solutions allow businesses to vastly increase efficiency and productivity, which means those that fail to leverage every available technology will inevitably lose out to competitors. The software programs differ in the capabilities they provide to real estate agents, so be sure to carry out a needs analysis and product reviews before deployment.
Virtual Tour Software
This is an extremely useful way for real estate agencies to digitize and then view properties from different angles, take accurate measurements or add to files with extra functionality. From simple scans, it is possible to print high-quality photos, create 3D walk-throughs, schematic floor plans, point clouds, .obj files, and videos. Users can zoom out of a property’s 3D digital twin, then rotate and view from a different perspective. It is also possible to use media and annotations to highlight key features, measure any part of the property, and easily generate floor plans.
- Integrates with social media
- Reduces the time homes are on the market
- Realistic dollhouse view
- Tours are viewable from mobile devices
With a 360 camera or mobile phone, 360 virtual tours can be easily created, offering floor plans with accurate measurements and 3D models. Users simply need to take the photos, specify the services required then upload them to the platform. There is an option to create the videos by yourself or leave this service to EYESPY360. Real estate agencies can showcase the tours on their websites with embedded audio files for narration. EyeSpy LIVE is a feature that enables different parties to enter a virtual tour at the same time and talk to each other.
Virtual tours and 360 showcases of properties have been an invaluable tool for many remote investors and property companies, particularly throughout the pandemic. RWinvest, for example, an award-winning property company based in the UK, has used a variety of digital tools (including VR, screen shares, and guided tours) in order to allow those remote to still explore relevant investment opportunities in thriving cities such as Liverpool and Manchester. As a result of transitioning into remote software, companies like this have been able to continue to thrive and reach an even wider range of clients, and it will become the norm going forward.
- Various plans are available, including a free plan
- The website includes client and property matching
- An excellent range of viewing features
- Floor plans and 3D models can be created in a short space of time
Marketing and Communications
Acaboom is software that focuses on the market appraisal process and does this in various ways, such as proposal templates, email marketing, and digital presentation tools. Acaboom’s many features include a professionally designed valuer introduction sent to the client before an appointment and a personalized and interactive presentation with market trends and analyses for the appointment. After a meeting, a tailored marketing proposal supported by a well-thought-out marketing strategy will be given to the client.
- Supports with useful information when it is needed
- Flexible enough to adequately meet a range of individual needs
- Provides excellent real-time insights
- Communicates messages relating to sales that are backed by client and market analyses
Iceberg offers an all-in-one marketing solution for estate agents that brings together various marketing functions in one central location. These include email marketing, content marketing, lead marketing, social media advertising, website management, and print media. All tasks are autonomous and based on proven marketing data. Iceberg also writes content, manages social media, runs ads, tracks customers, follows up customer leads, and gathers leads from instant valuations.
- Estate agents have more time to focus on the human side of the business
- Users can view who is looking at valuations in real-time
- Makes it possible to view the customer journey in one place
- Payment can be by contract or pay-as-you-go
This software is an aggregate for useful information relating to properties in the UK, as well as the necessary tools to make use of this data. The trusted bank of data includes information specific to individual properties, such as floor plans and transaction history, as well as information related to the local market, such as market share by agent, and sales data. This provides a wealth of valuable information for real estate agents, solicitors, and conveyancers.
- Data can be obtained quickly and without the need to deploy a full team
- A vast data resource with continual updates
- Useful insights can be given for researching and managing a portfolio
- Weekly reports are given with the Sprint Insider Report
MRI Sales and Lettings
This estate agency software brings automation and efficiency to sales processes allowing staff to concentrate on managing business and improving customer service. MRI has a wide range of products and solutions, which provide for property management, investment management, financial and accounting, and lease accounting. The software solutions are highly customizable and users have access to the same tools as developers. There is a core module for managing operations and a viewpoint module for accessing summaries of property and portfolio status. There is not a free version of MRI Sales and Lettings, nor is there a free trial period.
- A scalable solution that allows resources to be used effectively
- The program can be installed on-site or run as a cloud platform
- Aimed at companies managing over 50 units
- Offers reporting and analytics
This is software aimed at estate agents and letting agents and does not have a cloud-based service. The agent is an all-around real estate solution that provides services in marketing, client management, reporting and statistics, and TAPI telephone integration. It is easy to do useful things like managing offers, viewings, and valuations, design posters and leaflets, and share property lists. Website design and social media management is also possible using the platform, and clients are able to log in to the website with a unique username and password.
- Fully mobile responsive
- Three payment tiers are available
- A wide range of integrations
- Various features provided
Propertybase is a large global real estate platform that comprises various departments, including real estate CRM, marketing, lead generation, and back-office. It also provides assistance with websites, IDX, and syndication, and it integrates with many industry platforms. Propertybase simplifies real estate through automation and creates seamless sales cycles to improve the customer experience. The software does not have a free version, nor does it offer a free trial period.
- A high-quality CRM solution powered by Salesforce
- Over 200 integration partners
- Online support provided during business hours
- Easy to get started with and begin using
There are various new capabilities that new software solutions can bring to a real estate company, but if these are haphazardly applied they could have a detrimental effect. New solutions must be carefully managed, and it is not always easy to get them up and running. If your business needs any help with deployment, you might consider engaging a reliable IT support company that can provide this service and much more. Because in digital transformation, the smallest mistake can lead to the biggest impact.
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