With increased functionality online and the need for more to be done online, here are three proven ways to share your live event professionally. If you are planning a conference, a group discussion, or simple instructional videos and clips, you need to be able to cogently and seamlessly share this event online in real-time or soon thereafter. Video marketing has furthermore become the mainstay of many companies for whom it is important to be able to share live events. Use the means noted briefly below to ensure that you get your live events online.
Allow people to access the content live as it happens by accessing a link online. This is the pre-eminent means of sharing a live event and can be done quite simply. It is akin to watching live television. All you need is an internet-enabled device like a smartphone or tablet. Video conferencing such as Skype, Zoom or Hangout meetings use this technology and provide a private means of sharing video or the live event online. You are able to simply invite your attendees to a live meeting and have the cameras set up to provide full coverage. Various other public platforms are available for live streaming such as YouTube, Facebook lives, Tik Tok and Instagram. Research these and use one that suits your brand and business.
If you are going to use a live stream to share a live event, make sure that it is password-protected so that it is only accessed by those who have the link and have been invited to attend. Keep data protection and anonymity in mind and make safety one of the selling points.
Have a video of the event and screen this video as soon as it is shot and edited, there will be some delay, but you maintain some control as it is not going outlive. The main video-sharing platform is YouTube, and you are able to freely share the video for 24 hours after the live stream has ended. YouTube live offers time shifting as well, whereby if someone tunes in late, they can start watching from the beginning.
3.Keep It Alive For Longer
Keep the content going with clips, soundbites, and quotations from the event on various social media platforms. Do not think that having the live-streamed event and the post-dated video that will be sufficient. It is essential to keep the momentum and interest in the video by sharing short clips and pieces of the video and audio to market and promote the event and future similar events.
With all of these options, you must ensure that you provide transcription and captioning for live events so that you increase accessibility and access. For those who want to use the video for academic purposes and training, having a verbatim transcription of the clip or filmed training and teaching will be essential.
The ever-growing online education and learning sector mean that most learning material, how-to guides, and practical information will be made available online. Make sure that you keep it interactive and use the available tech to share these events as they happen.
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