Some say small businesses are the heart of Instagram.
Especially in 2020, when Instagram has become fully equipped to help businesses grow and prosper.
It’s sometimes hard to maneuver your way through all the competition. Getting started in an ocean of online businesses and big influencers endorsing them can be intimidating. But not to worry, everyone started in a similar fashion.
This blog is meant to help you out as much as possible. From how to start to what to do – we got the basics covered through 5 simple yet effective ideas.
Here’s what you’ll need to look out for:
- Seek Inspiration
- Check out the Competition
- Expand your Audience
- Ads, ads, ads!
- Create a Social Media Schedule
Let’s kick this party off with the first major thing: Inspiration.
When you are a small business on social media, it’s best to start your journey off by taking a look at what your seniors have done.
Checking out all the trends is important too. From promotion styles to the content and editing. Content should be one of your biggest priorities. Especially on the more visual platforms like Instagram.
Trends should always be considered at the very least. They are a great way to receive more exposure while befriending some of your peers! Other times, it’s even more important to seek inspiration and create original ideas.
The best kind of exposure is when users discover your business solely through your original content!
Check Out The Competition
There’s nothing wrong with just checking if the grass is indeed greener on the other side. Many of your favorite brands do this all the time.
This practice is vital because it helps you not repeat what your competitors have already done – hence, making you think more imaginatively.
Of course, try not to obsess over it. It’s very easy to fall into this loop of consistently spying on the competition. Take a look here and there but keep your vision focused on what’s the most important – you!
Expand Your Audience!
You can never go wrong with this one! Whether you’re a business or an influencer – expanding your audience is the first major step in the right direction.
Now, we all know the classics when it comes to growing your page on your own. Post regularly, make dope content, and be active. Blah, blah, blah!
Every major social media figure swears by these, but in reality, they are most likely using growth services. Good growth services, like Flock Social.
The best thing about these guys is that it’s all organic, 100% of it.
This is the best way to expose your business to new potential clients – it’s the fastest way to grow too! Browse around this site to learn what Flock is all about. You never know what good that could do for you!
Ads, Ads, Ads!
As you’ve already seen on all social media platforms, every business uses ads. Every single one. Ads on Facebook, Instagram, and even YouTube have shown to be very successful.
There are no downsides to popping up on someone’s feed. Especially if the users have been targeted based on interest, which is how Facebook ads operate.
This is definitely a business aspect worthy of a budget. At least consider spending certain amounts of funds on this kind of promotion.
But before you promote your business, promote your content by scheduling!
Create a Social Media Schedule
Using information such as your audience’s activity is vital when it comes to growth. Regardless of the platform.
Knowing when your audience is physically most active on your page tells you when you should post. That’s when you’ll receive the most engagement, duh.
Using Professional profile features like Insights on Instagram gives you access to such data. Since Instagram is the most visual platform out there, you might want to start there. Instagram is the mother of all content after all!
Being a new and fairly small business online is hard, especially considering the fact that competition is everywhere. These little pieces of advice are just the tip of the iceberg.
Completely shifting your focus to growth and maximum exposure is the best thing you can do.