The growth and importance of Meta is something that should be studied in Business 101. From initially being just a social networking site to a business platform, Meta has ascended past just being a place for entertainment, and we love it! Meta’s ability to stay relevant to the times is rooted in their understanding of the market and doing things that help them adjust accordingly.
Now if you are in business, this article is for you! So how do you do it like Meta? We’ll give you a few tips below.
Align Your Rebrand To The Vision Of Your Future
Meta’s new look and feel are rooted in their belief that they can create a platform that will exist in the form of a metaverse. Their idea is that they want to bring an immersive experience to their users where the digital and real-world meet and create an exceptional experience. Meta is aligning their rebrand to their vision, and this is a very important part of any rebrand. Stay true to your vision as it will give your customers a glimpse into your future and cause them to feel like they are a part of your brand.
Make Your Rebrand Gradual
It is imperative to give your customers time to adjust to your new look, your new products, or any change you make that will impact your overall product. This will give them time to get used to the changes when they finally come and also assure that you do not lose any business because your product could not be identified. Ease them into it, just like Meta did with the transition from Facebook.
Suppose your product is available in supermarkets, the best way would be to highlight the rebranding in popular channels like your social media pages or simply, in the IGA latest catalogue or other conventional retailers’ catalogs. Show the before and after so that your customers can still identify your product and you won’t lose out. Make sure to let them know about the changes in advance as well, make it a gradual rebrand. That way, they can adjust to the new visuals and easily identify your new look.
Freshen Up Your Logo And Design
A new look is always a refreshing idea in business. This does not mean completely changing what your logo looks like, but rather sprucing it up to work with your rebrand, just like Meta did with the infinity loop. Another example is how Google changed the font from what it initially was to what it is now, and also how they theme the doodle depending on the occasion. You can do this by changing the font as in Google’s case, or boldening the colors, or even making it 3D, depending on your line of business.
Test It Out
Once you have established how you are going to do the rebrand and have effected the changes, test it out by inviting some of your customers and other marketers into your creative space to see how well they will respond to your new look or feel. They are your test group and will help you see if you are on the right path with the new changes.
Brands Are Reflective of Their Mission
We didn’t change the name of our company to Brandcave to “refresh” our color scheme. Despite the fact that we were tempted to do so, it was due to the fact that our business model had shifted.
Logos are crucial, but a brand is much more than just a single symbol. A brand is a whole experience that revolves on a company’s core values. Consequently, a rebranding plan must be based on an organization’s purpose statement.
Tips For a Stronger Brand Vision Statement
We’ll go into more detail about the process of creating a brand vision statement in a future blog article. The most essential thing you need to know right now is that your statement is really significant. Just because you want to connect more closely with your audience doesn’t mean that you need to write a vision statement. Your key personnel will be more likely to stay with your company if you have a clear vision statement in place. According to Forbes, 70% of employees don’t grasp their company’s brand goal, while those that do have engagement levels of 68% or higher.
Follow Techdee for more!