Since the introduction of Instagram, it has been growing day by day and now it is one of the most loved social media platforms. Be it for personal use or for business purposes there are more than 800 million users on Instagram on a monthly basis. Especially the businesses are taking advantage of this and availing good sales opportunities and earning profits through Instagram. Now, you can see that many businesses want to get more likes in order to gain the attention of potential customers. If you are also planning to utilize Instagram for marketing your business, then here are a few tips that might help you.
1. Switch to the business profile if you haven’t yet
If you have just started laying down your marketing plan for Instagram, then your first priority should be creating an Instagram Business Account. It is very easy to do that; just create your profile, go to settings, and click on ‘Switch to Business Profile’ and you are all set. With a business profile, you can access the analytics tools of Instagram and could view insights. When the business knows the impressions of the posts and the current statistics, better marketing decisions could be made.
2. Utilize Free Instagram Tools:
Business profiles on Instagram are very much similar to the ones on Facebook. With various free Instagram tools, you can view the statistics about engagement data, impressions, and more. One can even explore the breakdown of the demographics of the followers incorporating information like location, gender, age, and the most active hours around the day. Through insights, you not only get generalized information but specific details about each and every post; like how many impressions you have earned. Also, the businesses can easily decide if there is a need to get automatic likes on Instagram for more engagement or not.
3. You can create sponsored ads:
Instagram ads have now become a very common thing and businesses are opting for them to get more business. The best part is that you can control how much you are spending on your advertisement by setting a specific ad budget. You are free to display either one or multiple sponsored ads allowing your brand to target potential customers in an entirely new way. When you post the sponsored ads the users who aren’t following you will also be able to see your updates and photos. This will even increase your reach effectively. Don’t forget to use engaging content for your posts, as your posts must be appealing enough. Even your current posts can be converted into sponsored ads, and thus you can keep an eye on your best posts. This helps in pushing these high-performing posts to the targeted customers.
4. Make use of Instagram stories:
To generate effective leads, you can take the help of Instagram stories. Although stories are visible for only 24 hours, one can save them and reuse them for various purposes. There are unlimited benefits of Instagram stories and a business should never avoid them. The renowned brands can utilize such stories to capture the behind-the-scenes insider posts; these can act as engaging content and would gather you more potential customers. One can also experiment with different types of content on Instagram. For example, you can use video editing tools for making attractive videos.
5. Collaborate with the partners for a wider reach:
For reaching the potential customers on Instagram, the most amazing way is to tie up with the influencers. This way the large following of the influencers will come to know about you without any efforts. Nowadays more and more people are getting influenced by such people and opting for products and services that they suggest. Influential people are trusted by many of us and if a business partner with the right industry influencers, you can get your business out in front of all the users. The first thing you need for this is to identify the influencers who have an audience that might be interested in your products or services.
For more help, you just check LeoBoost for guidance and enjoy amazing results and business growth on Instagram.
If you think that you can utilize Instagram for better marketing, then you must look for services that can help you get more likes and allow you the wider your reach.