In 1996, Bill Gates said: “Content is king.” Regardless of which trends are shaking the digital industry, the content remains the main tool for promotion within the space. Content marketing helps to establish communication between you and your users and build trust. This is because people are more inclined to learn about companies through content, rather than through advertising. High-quality unique content increases your website conversion rates and SEO rank. To ensure success, specialists employ content management practices — a range of activities and tools aimed at getting the maximum benefit from the content.
Among other things, image optimization also falls within the scope of content management. Today, the most efficient way to perform it is by using an Image CDN. However, there are different opinions as to whether it is worth using Image CDNs in content management. In this article, we will provide you with convincing arguments in favor of this tool.
What are the objectives of content management?
Depending on the specifics of the enterprise, content can be anything from press releases to white-papers to social media posts. Content management is performed to streamline the processes of planning, development, deployment, editing, and evaluation of the content. One of the main tools used for this is a content management system (CMS). It gives a team full control over the company’s content.
These are the key objectives of content management.
Increasing work efficiency
Content needs constant updating, and it is convenient to carry out all the related processes in the CMS. This “library” of content allows you to quickly identify problem areas, make updates, or delete the content. CMS also offers templates that serve to standardize content layout on the site.
Besides, there are also marketing campaigns that require dedicated content. Marketing is part of a content management strategy, so different types of content should effectively work together to increase website traffic and conversions.
Not all team members are required to have the appropriate skills to work with HTML and CSS. Content management systems are developed in such a way that any user could understand it. Thus, designers and content creators find themselves on the same page, and collaboration between them becomes smooth. Each employee has access to content within one place, so there is no need to share content in the form of different files with all team members.
Increasing the effectiveness of SEO activities
Often, CMS comes with a large number of SEO tools that are updated along with the system. They provide useful information about your content. Adding and editing meta-titles, meta-descriptions, and keywords are standard functions of any CMS. There are also more specific tools that can further improve your website’s SEO performance. These include instruments for checking and analyzing keyword density, as well as comparing your website pages with those of competitors.
How can Image CDN help?
It’s clear that content management systems are designed to maximize the effectiveness of your content. Can Image CDN help in this matter? Of course, it can.
We have already said that content can take any form. Perhaps, the second most popular type of content after the text is images. It may seem to some that images just need to be uploaded to the site and, unlike text, they don’t need any additional work or optimization. In fact, image optimization may have a much greater effect on your website’s SEO ranking since it increases the loading speed, user engagement, and conversions. How does this happen?
Once installed, Image CDN optimizes images on the go and helps to achieve their maximum efficiency. It doesn’t need extra add-ons, only maintenance. With Image CDNs, optimization implies the following actions:
- Acceleration of load speed. Accelerated loading is achieved by reducing the distance between the site visitor and the content. Advanced Image CDNs contain more than 200,000 remote nodes scattered around the world. Thus, when entering the site, the user sends a request not to the native site server, but to the node closest to him. Thanks to this, not only images but the site as a whole, load faster;
- Automatic compression. Image compression is necessary to reduce the weight of your site page(s). This is significant since the weight of images can take up to 68% of the total page weight. However, there’s a problem: maximum reduction comes with a loss in quality. Image CDN can take over this process and automate it, achieving the perfect balance between the maximum reduction in image weight and the minimum loss of quality;
- Responsiveness. In the era of mobile Internet, it is extremely important for your site to be responsive since most of the traffic comes from mobile devices. In this case, resizing images can be a problem. Different devices support different resolutions, so images can fail to fit on the page. Image CDN helps to maintain the proportions between the size of images and the size of pages, regardless of the type of device used to view the site.
Summing up: is it worth it?
Of course, it is. Proper use of Image CDN allows you to achieve impressive results in image optimization. This should become part of overall website optimization since images increase the efficiency of content as a whole.