If you are looking for an efficient marketing strategy online, look no further than at your e-mail database. In fact, e-mail campaigns are known to provide the best ROI in digital marketing. This is mostly due to the fact that people on your list are already interested in your products or services, which makes them clear targets for you to sell to. Here is how to create a solid e-mail marketing strategy.
First Step: Clean Your List
It can be said that it is better not to launch an e-mail campaign if you don’t fully know what is inside your database. The reason is simple: You could be sending out e-mails to mailboxes that will damage your company’s reputation or could cause other serious issues. That is why using the e-mail checker CaptainVerify can be a life saver for businesses. Removing all invalid e-mails, duplicates, spam traps, and honeypots, it will guarantee that the campaign reaches all the right people, and doesn’t get to e-mails that can cause you harm. If you don’t do so, you could receive viruses in return mails, or find yourself on a black list, considered a spammer. That means your customers will always receive your text messages in their junk mail.
Second Step: Select Your e-mailing Tool
There is various software that can serve to send out your e-mails. Some of them can be found and used directly online, while others can acquire and install on your server. The choice will greatly depend on the use you are to make of them. If the quantities you send out are low and you only use e-mail marketing sparsely, then you should try one that offers its services online. If your database is large and you plan to use your software on a regular basis, then invest in a mail sender that you will keep inside your company’s network.
Third Step: Identify Your Goals and Schedule Your Campaigns Ahead of Time
A strategy means that you know the goals you are looking to achieve. If you simply create e-mails as you think them in your head, your customers will become confused, rapidly. You need to take the time to put your ideas in order. Create the messages so that they become a path to wherever you want to lead your customers, in the end. There should be one piece of information given out at a time. However, every e-mail should contain a call to action, in the end. It could be to visit one of your web pages or to head to your e-boutique.
If you go that route, you will naturally have to plan ahead. And that is important because you need to know in advance how many times you can send out e-mails to your customers. Will one per week be too much? Is a monthly mail sufficient? You need to balance between ensuring regular visibility and not aggravating e-mail recipients. The quality of the information you give out is also of utmost importance. In the end, if the customers find the messages useless, they will probably opt out of your mailing list, and you will lose potential sales in the future.
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