Steps on How to Create a Customer- Marketing StrateDrivengy
2020 is going to be a year for the history books, for more reasons than one. Some would argue that one such reason is that we have seen customer-driven marketing strategies come full circle.
With social gatherings and group action
2020 is emblematic of a shift from the traditional—whether it be lifestyle or marketing plans. Here are some guidelines for you to maximize the potential of your business by following these customer-driven marketing strategy steps. You can find detailed information on this topic, and more, on My Marketing Playbook.
What is the Customer-Driven Marketing Strategy?
A customer-driven marketing strategy is one that lays emphasis on what the customer needs—it essentially shifts the focus from the product to its consumer. The aspects of the marketing plan, such as medium, tactics, and design, are dependent on the customer’s requirements. To successfully tailor your marketing plan to suit the needs of the consumer, read on to get a concise customer-driven marketing strategy summary.
First and foremost, you need to conduct some research on your primary consumers. This constitutes sorting customers by demographic profiles, analyzing their spending patterns, having a reliable feedback system, and paying attention to their qualms. Rigorous data collection is one step towards the right direction, but for higher efficiency, the data must be analyzed professionally and interpreted in a way that affects the brand image, sales, and user experience positively.
Considering the socio-economic backgrounds, aspirations, barriers, and limitations of your target demographic will ensure the same. To reach out and develop a connection with your customers, a brand can take to social media. Being active on social media websites such as Facebook and Twitter can help your brand be identified, and that generates a lot of buzzes, but it is also a fantastic way of getting to know more about your customers from your interactions.
As an added bonus, you can also keep tabs on your brand competitors to check and analyze their social media performance and learn from their mistakes. By taking a few customer-driven marketing strategy steps, you can elevate the performance of your own brand.
Over time, these practices can help your brand build customer loyalty, as it shows a certain level of partnership and goodwill to the consumers.
Identify Your Target Market
Once you have a substantial database of your customers, the next step in your process is to identify your target audience. The internet is riddled with marketing case studies of exemplary advertising campaigns gone absolutely wrong simply because they catered to the wrong audience. Use professionals to analyze the data, and apply their findings efficiently to cater an extraordinary experience for your consumers.
Your marketing plan may be designed by the best professionals in the industry, but if it doesn’t strike a chord with the customer who is most likely to identify with your brand and make a purchase, it is, sadly, a waste. Hence, it is imperative that your brand dedicates resources to identifying your target market. Identifying them will highlight the importance of a customer-driven marketing strategy.
Meet Your Customer’s Needs
This is one of the most important customer-driven marketing strategy steps. Driven by the customers’ needs, a brand can accurately make adjustments to its product, servicing, or marketing strategy.
Customer feedback is often very constructive and ultimately provides us with much-needed insight into the consumer’s thoughts. From designing the layout and content of your online store to adding new updates or features to your products, all these decisions should be made keeping in mind the product and servicing needs of your brand’s esteemed and loyal customers.
To gather a well-rounded view of their needs, you can speak to targeted customers in one-on-one interactions. You can also employ the help of market researchers and alternatively check analytics from your online landing page to see consumer behavior in detail. This is one of the most important cornerstones of a customer-driven marketing strategy summary.
Meeting the specific needs of your customer will also ensure a dip in advertising costs since you have to put in less effort to convince the customer to invest in a product designed when you are already keeping their needs in mind. It can also lead to customers recommending your brand’s service or product to their peers, which is excellent as word-of-mouth advertising.
Build Loyalty Among Your Customers
The next step in designing your brand’s customer-driven marketing strategy involves developing a solid base of customer service. Customer servicing starts from small instances such as being polite when interacting with customer complaints and making them feel heard. It can also manifest as an integral and fundamental ethic of the workplace if integrated into the service chain framework.
To ensure good practices, you can invest in training customer service personnel in the intricacies of the processes and services, in the functioning of products, in engaging a productive relationship with the customer, and in asking for prompts or feedback in order to improve service and value the customer’s time.
Covering the solid base of fundamentals in customer service by the aforementioned steps can ensure brand loyalty. This highlights the importance of a customer-driven marketing strategy.
Improve Your Customer Service Through Feedback
The cornerstone of customer-driven marketing strategy is responding to customer feedback and reflecting it in a brand’s products or services in the most efficient way that would make it accessible to the consumers. The first step in this process is to collect feedback. This can be done via various tools, including chat-boxes on landing pages.
Customer information received during sign-up can be used to present the website to the customer in a more personal, tailored way. A customer is highly likely to remember or use a website more often if they find it easy to navigate and if they feel they see relevant items.
Customer feedback received after order can also be processed to create a more positive experience for the customer. If the customer feels their feedback is not reciprocated in some form, it might adversely affect brand value. It’s important to create a polite and helpful environment for customer service personnel, especially when dealing with complaints, replacements, and the like.
Word-of-Mouth Is Still the Best Form of Marketing
Despite the waves of technological breakthroughs that change the marketplace emerging every couple of years, word-of-mouth is still indicative of the importance of customer-driven marketing strategy.
This can only happen if the consumer feels that their interactions with the brand were clearly distinguishable from their experiences with other brands. There’s nothing more powerful than a trusted source sharing their recommendations with others.
This can be done by encouraging customers to leave positive reviews on social media websites, by introducing referral coupons, or by designing a campaign that rewards certain customers with publicity or a feature. Such innovations could spur local communities in taking note of the brand, and it can only get bigger from there.
No customer-driven marketing strategy summary is complete without mentioning that there is no pre-existing blueprint for a universally successful marketing campaign. It is imperative to innovate, experiment, and curate several marketing plans before successfully implementing one.
Remember, it’s all about creating a mark in the mind of your customers. Try to give them an enduring impression. You can use a variety of tools, but it’s about the intent behind the idea.
Need more such tips for customer-driven marketing strategies? Let our page help you. With our help, you can bring in more customers in no time!