If you have set up an ecommerce store, you might have picked the best items and built a good website design. And, now, you might be trying to boost your sales. Well, setting up an ecommerce store is just the first step of starting a business online. You should have smart strategies to increase sales.
Below are the six hacks that can help boost the conversion rate and revenue-
Invest In The Traffic That Converts
While optimizing your store for conversion rate, focus on the traffic that converts. Find your top conversion sources or websites that generate maximum revenue for your online store. For this, you can use plugins to add to your ecommerce store, go to insights, and see reports.
You can see which sites send you the most customers. This helps you know how to get more visitors to your ecommerce store. It also provides you with great opportunities for guest posting, promotional partnerships, or advertising.
Convert Visitors Into Customers
Several visitors might be interested in your products and services but unclear about their decision. If you want to convert these visitors into customers, you can offer them a discount as an incentive, thereby giving them an extra push.
You can also provide them with an exclusive discount code only to the visitors who keep returning to your site or to those who have viewed a lot of products and pages in your ecommerce store.
Use Website Countdown Timers
Another easy and quick way to double your conversion rate is by displaying a countdown timer for website. They play an excellent role in creating urgency among potential customers and increasing the store’s conversion rate.
You can use this concept of countdown timer in several cases, like limited-edition products, seasonal campaigns, flash sales, product launches, festivals, holidays, etc. Use time-related items like-
- Limited time
- Stock about to run out
- Hurry up!
- Don’t miss the deal
- Buy Now
- Only for today, etc.
If you use such powerful words along with countdown timers, they will grab the attention of the people and encourage them to buy products from your store. For example, Amazon and other similar sites use countdown timers to help the users find the best deals every time they visit the site.
Use SEO Plugins
Use SEO plugins or optimize your online store for search engines to boost your organic traffic. It is even more important if you manage to rank the search engine’s first page for a keyword. SEO requires a lot of effort; however, it isn’t that difficult. Nowadays, you can find several plugins online to simplify the process.
Some of these plugins are free to use while others are paid. You can find the plugin that fits your budget and provide you with a great ROI when used to the best potential.
Showcase Your Top-Selling Items
The landing page of your ecommerce store is home to your best-selling products. Since this is the first thing the visitors will see, it should make a lasting impression on their minds. By showcasing the best-selling items, not only will you make a great impression, but you also give a starting point for the visitors’ shopping spree.
Use Spin-The-Wheel Popup
Another simple yet effective hack to boost your conversion rate is to add a spin-the-wheel popup on your ecommerce store. When a user spins a wheel and wins a prize, their brain rewards them with a rush of dopamine, making them feel great.
You can offer your customers prizes, like free shipping, discounts, or other deals they will love. Just ask them to fill in their email address, spin the wheel, and win!
Implement these handfuls of hacks in your ecommerce marketing strategy and double your conversion rate, as well as revenue.
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