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Why Your Business Should Move Content to the Cloud

Over the course of the past several years, cloud computing has gone from a semi-obscure, new concept to regular practice. Today, it’s something more and more businesses are implementing, to the point that it’s becoming something of a necessity.

At this point, Forbes suggests there are numerous ways that cloud computing can help just about any business. These include a number of important concepts: access to more processing power, and the ability to handle more information, smoother digital transactions, and better protection for data and digital assets. Through the most basic cloud implementation, a business of any size can capitalize on these benefits and bring about meaningful improvement.

Beyond the basics though, a growing business today should also make an effort to use the cloud for content management. In other words, we’re past the point at which cloud computing should be used for select tasks. Rather, it should be used to support the bulk of a business’s internal content and operations digitally. This is the case for a few specific reasons.

The standard for Top Businesses

For starters, managing content on the cloud is now a matter of competition. At this point, cloud content management provider Box states the standard best practices among competitive companies tend to include robust cloud content management. These companies recognize that in order to keep operations smooth with the modern demands of the workplace, information needs to be kept in a secure digital location that can be accessed by all relevant employees at any time, from any place, and via any device. Setting up this sort of cloud system enables a business to work more efficiently, meaning it’s in the interest of any business not using cloud-based content management to start doing so. Otherwise, there will be a gap in efficiency and, ultimately, productivity.

Simplifying Business Flow & Collaboration

We’ve touched on these ideas already, but to go into a little bit more detail, cloud content management can significantly improve business flow, and can enable more effective collaboration. Without the cloud, employees have to be logged into specific programs, possibly on specific devices, and maybe even on company property in order to have access to ongoing operations. This makes for less flexibility, and also mandates a certain degree of physical proximity and connectivity that isn’t always feasible today. As a result, there are inevitable inefficiencies (such as when a person can’t make it to work, or a workplace computer fails) that interrupt business flow. By contrast, with all operational content stored in the cloud, employees can work in whatever way they need to in order to be most efficient and productive. They can also work more easily in collaboration with one another regardless of where they are or what devices they’re using.

Allowing Integration of Business Apps

Another key point in favor of cloud content management is that businesses today tend to use a high number of apps for various operations. It starts with basic communications. We’ve covered some of the top email hosting companies businesses can use in 2020, but even using these it’s necessary to install some email applications. Additionally, many businesses today will use one or two chat and file-sharing apps, as well as potentially some video-conferencing programs. Then, beyond communication, there are all sorts of functions to consider: document creation and editing, spreadsheet generation, presentation organization, and so on. This can ultimately amount to a ton of business apps in use at any one time, and a cloud service with content management capability can essentially host them all in one place. This makes for easy and dependable access for all involved.

Making Security Easier

Last but certainly not least, cloud content management can also give a business today a better (and simpler) way to secure content. In today’s online environment, cyber threats are just about constant, and responsible businesses need to go to great lengths to keep their content and operations secure. This can be done in a number of different ways, but with a cloud management system, the process can be simpler. Essentially, security practices can be put in place to protect all of the apps and content within the business’s cloud network. This can be preferable to protecting the same content one system or device at a time.

For all of these reasons — as well as basic convenience — now is the time to move your business’s content to a cloud system.