The employees’ experiences at work affect business success. Employees who feel positive about their workplace and employer become more productive and engaged and choose to stay longer at the company.
Modern companies track the employee’s stay in a company from the time they hire the individual – tracking records of important events, touchpoints, and milestones in an employee’s career path within an organization.
What is employee journey? It comprises the entire events and activities an employee goes through from the moment they join the company until the time they leave the organization. An employee journey helps companies understand deeper the components that positively affect employee motivation and work engagement.
Employee Journey Mapping
Employee journey mapping measures the employee’s experience at every stage of their employment. Employee experience includes their feelings regarding workplace events and interactions, for example, performance reviews. HR can determine which areas need improvement by developing and analyzing the journey map.
Importance of Mapping Employee Journey
Many employees are not fully engaged with their work. Often, most of them continue to stay in the company despite their dissatisfaction for economic reasons. However, their unhappiness with their job can affect other colleagues. When HR creates a well-designed employee journey map, it will be easier to determine the areas that need improvement and enhance the employee’s experience. Good employee experience is essential because it can increase employee engagement. In addition, it makes employees stay in the company, boosts productivity, and reduces recruiting costs.
A journey map provides a novel way to depict a company’s goals, values, and processes. As a result, your company can provide the best employee experiences, which leads to building a stronger company culture. Eventually, these features can attract more qualified employees to your doorstep. It gives your company a distinctive culture that is attractive to prospective employees and clients.
Creating an Employee Journey Map
You can choose how to develop an employee experience map depending on the needs and issues that need resolution. However, you can follow a basic employee journey map as follows:
- Research. Conduct research on employee experience. Your HR department can provide qualitative data, including tenure statistics, turnover rates, and details of exit interviews. In addition, you can get insights by interviewing employees from different employment levels.
- Build employee personas. Develop segments of different employee personas that will represent the different segments of your entire employee roster. Segmentation provides you with a cross-section of what they experience because each segment will have different expectations, experiences, challenges, concepts of success, and goals.
- Identify moments that concern each persona. Define the different stages of employment and the employee’s desired outcome at each stage, from recruitment to onboarding to benefits and compensation, training, performance management, rewards, advancements, and exit from the company.
- Develop the map. Use the insights you gained to create a map of the company processes and touchpoints, problem areas, issues, and possibilities. Use the employee experience map as your guide to institute improvements and changes.
Employee journey mapping helps organizations boost employee experience, improves KPIs, and generally makes the organization a desirable place of employment.
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