A Virtual Private Network, commonly known as a VPN is software that has revolutionized the way we look at security online. It has existed as a simple protocol in the 90s when the internet was nowhere near as big, multifaceted, and interactive as it is today. The internet was also not as widespread and danger was not lurking behind every corner back then.
In order to talk about the advantages of a VPN, as well as some disadvantages specifically concerning digital marketers, it is important to look briefly at how a VPN works, and for what purposes it is applicable to digital marketing.
What is a VPN
A Virtual Private Network (VPN) is technically software that is based on a server, that creates a tunnel through which you connect. It effectively masks your online presence and puts an additional barrier between you and the rest of the network, thereby giving you anonymity and a different geographical location, to an extent. A VPN provider is a company that offers a VPN that can be downloaded as an app, which you can use on any of your devices.
There are several types of VPN services and providers today, each is diversified in some way but in essence, most of them offer classic types of VPN protocols such as IPSec (Internet Protocol Security), L2TP (Layer 2 Tunneling Protocol), SSL (Secure Sockets Layer) and OpenVPN, among others. Nord VPN and Express VPN for example, use either modified or next-generation versions of the above protocols with their software.
What Can A VPN Do For Digital Marketers
When it comes to the pros and cons of using a VPN for digital marketers, whether that be for individuals or businesses it is a good idea to look at the points below. There are indeed numerous advantages such as;
Boost SEO/SERP Effectiveness For Digital Marketers
A VPN can boost your local Search Engine Optimization (SEO). If the audience you or your company target are based in another country, for example, by using a diebestenvpn you can search google like a local and reap the advantages. This helps tune the marketing strategy to the needs of the customer by giving you additional information on the customer’s needs.
Monitor Competitor Activity
With a VPN in place, as a digital marketer, you have to look for backlink opportunities and track competitors all the time for efficient SEO directed at your website. So, you can do this unbeknownst to them by using a VPN.
Boost Social Media Marketing
Social media is without a doubt the number one place to conduct your digital marketing today, with billions of users constantly active and infinite amounts of business. The amount of users and information on social media is indispensable.
Maintain a Secure Workflow
A VPN will help you keep all of the data mentioned above secure, without the danger of theft of information. Connecting to a VPN will also give you the ability to see the preferences and personalities of customers, ad data, and trends without being such an easy target for malware and viruses, due to the encryption methods.
The Cons of Using a VPN in Digital Marketing
The cons are few, but not insignificant. Digital marketers need a high-speed connection, so when connected to a VPN, in most cases you will have a slower connection speed overall (because of that extra server in between). In terms of connection quality, you will have some connection breaks. With VPNs, human error is always a topic, because some research needs to be done before selecting a VPN, otherwise, you may risk installing a risky VPN.
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