Your eCommerce business is up and running. Not only that, but it’s generating a healthy profit, you’ve built up a nice customer base, and your brand has a strong reputation. Now you’re ready to take it up a notch to grow your company.
There’s just one question: How can this be done?
If your business has hit the ceiling, it can be tough to break through and reach the next level. Yet it’s far from impossible. There are various steps you can take to grow your eCommerce store and become an industry leader.
This guide has a few helpful pointers.
Analyze your shipping strategy
Are you currently shipping out products from your office? While this might help keep costs down, it’s often not the most effective strategy to get packages out to your customers. Plus, if you get snowed under during the busy holiday season, there could be serious delays – and errors – when trying to get everything done.
If trying to grow your business, this is why it makes sense to use an Order fufillment service. By letting an experienced external partner take care of order information, packaging, and sending out orders, both you and your customers are going to benefit. Customers will receive their items on time more regularly, and they’ll then be more likely to recommend and use your business again.
Ramp up your marketing efforts
To expand your eCommerce store’s reach, you naturally have to increase your marketing efforts.
One of the most effective methods for instant results is to use ad services like Google AdWords and Facebook Ads. If you already use these platforms, you can simply increase your ad budget and/or target more potential demographics.
A long-term strategy would be to invest in search engine optimization. When you incorporate a strong SEO plan into your website, there’s a realistic chance your website will eventually appear at the top of relevant Google search results – an excellent way for your store to be visited by a large amount of organic traffic.
Make communication easy
If your website only features a contact form and email address, you’re missing out on some important communication channels – the type that customers expect these days from bigger brands.
Along with a business phone number and social media accounts, you should pay particular attention to having a live chat function on your site. This provides a quick and easy way for customers to receive answers to any questions they have, and you can even provide automated yet relevant responses via a chatbot.
Introduce new products and services
For your business to truly grow, you should always look to introduce new products and services when possible. One of the main reasons for this is that you can open the door to other audiences, where your product range suddenly becomes more attractive to a wider customer base.
Another big reason is that you have something new to sell to your current customers. Existing customers are more important than attracting new ones, so it always makes sense to try and appeal to them as much as possible.