The great part about social media marketing is that you don’t need to be a giant business to use it effectively – you just need to understand how it works. Getting your social media presence right will take time, but it’s relatively easy once you work out how. On the flip side, getting it wrong is effortless and it can hurt your company’s image for a long time. We’ve put together eight tips all small businesses can use to improve their social media marketing campaigns.
Interaction is Key
Whether you like it or not, it’s called social media for a reason. You will have to make an effort to engage with your community through messaging platforms and comments. Gone are the days when you could use social media platforms as a means of posting static ad campaigns. By getting involved in follower discussions, you will find out what issues are out there and how you can address them.
All you need to do is look at the rapid rise of Tumblr, Pinterest, and Instagram to see that images are imperative to social media marketing campaigns. When you’re posting images to your social, make sure they stand out. A great way of doing this is by using a photo background changer to add a new lease of life.
Every post you make needs to add purpose to your audience, otherwise, you’re just wasting time and energy. Include relevant videos, images, links, and blogs as opposed to talking about the weather. If you’ve got promotions coming up or you’re developing a new product, signpost your followers to the new information.
Create Powerful Videos
YouTube is one of the largest social media platforms in the world, which is why video marketing is critical to social media success. Create simple videos that users can use to find further information about your products. If you’ve got a complex product on the market, create a digestible “How To” video for the visual users out there.
Use Your Online Following
If you’re getting social media right, you’ve earned your followers for a reason – you offer a service that they need. Utilize your fans and find out what they would like to see from your brand. Catering to your online community is the only way to keep them on your side.
Show Off Your Knowledge
If your business is successful and your following is large, put your money where your mouth is and host a Q+A on Twitter. This is a great way to engage with your following and show them you truly are the masters of your craft. If all goes well, you will have them coming back for more.
Social Media Recruitment
Leverage your social media accounts to recruit for your business. Get yourself on LinkedIn and use it as a means of headhunting talent. If you put hard work in and post regularly on the platform, you will be surprised at the interest you will generate.
SMM Apps Are Your Friend
With so many social media streams out there, it can be an overwhelming task to track them all. Use a quality social media management app to consolidate your analytics into one place. If your budget is tight, you can do this for free, but we suggest opting for a premium service to gain access to deeper analytic tools.
Social media is an essential platform for success in 2022, but it’s important to make sure that it’s used right. The purpose of your social accounts is to communicate with your audience, so make sure that they are at the heart of everything you post, and don’t waste a moment.
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