According to research by Forrester, the volume of marketing messages is going to increase by 40% in 2021. This draws our attention to the power of mass text messaging and text message marketing.
Although new marketing techniques are ruling the marketing industry, text messages still matter a lot. They are effective when it comes to personalized marketing campaigns.
Text messages have taken an all-new form. You can either go with a simple SMS or you can go a step ahead with React Native push notifications for both Android and iOS mobile applications.
If you are really looking for an improved and effective marketing technique to rule the market in 2021. Here are 7 forthcoming ways to improve your text message marketing in 2021.
1.Personalized texts:
When it comes to text messaging, It establishes a direct communication link between you and your audience. The more personalized it will be, the more effective results it brings.
By more personalized, it doesn’t mean you use personal information. But it means to use the name of the audience. It means to track the shopping behavior of users. Then to send messages on the basis of their personal interests and likings.
This will draw the attention of the audience and encourage them to take immediate steps. As a result, you will get more traffic and sales on your platform.
To make this process easy, you can ask your audience, what kind of information they like to receive. Then you can send personalized text messages on the basis of received information. This will create more effective results and help in establishing a good relationship.
2.Call to Action:
It is obvious that you are sending a text message to your audience with a motive. But, what will be the scenario when you are not able to clarify the action you need from your audience? Or what will be the situation when your audience simply reads your text and leave it without taking any action at all?
All of your marketing efforts will go in vain. Isn’t it?
Then why not clarify your audience about your motive? It is not about telling them directly. You can do it in a more effective way. You can simply add a call to action button. It can be in the form of “download”, “buy now”, “visit store”, and so on. This will motivate your audience on a psychological level to go for an action that you have desired.
This will help to increase traffic on your platform and allows you to beat the sales target easily.
3.Source your Contact Numbers Ethically:
When it comes to text marketing, you must source your numbers ethically. It is both the best practice as well as a legal requirement.
This will let you follow the rules of location. Thus it doesn’t matter where your company is located or whom you are marketing to. You can easily go to the marketing campaign.
Moreover, it will ensure your audience that your campaign is trustworthy and you are committed to rules and regulations. This will encourage more audiences to be a part of a trustworthy brand.
4.Check your statistics:
It is good to check your statistics on a regular basis. It is all about checking your progress. It will let you know who opened your text message and who had taken the necessary step.
This will let you know what your outcome is. It will also let you know about the modifications that are required to make the marketing campaign more effective.
Moreover, it will let you know who didn’t open your message. And if it is happening on a continuous basis, it is an indication of no interest or a change of number.
5.Experiment with Timings:
Although most of the audience carries their mobile with them all the time, you need to know when they are free. The thing is, most people are busy with their tasks. This means they are having less or no time to read the text carefully.
As a result, your frequency of messages can irritate them. So it is good to do experimentation with timings. This will let you know when they are free and open to receive information. In this case, even a single message is enough to do a job for you.
6.Integrate Rich Media:
Gone are those days when text messages were limited to text only. These days you will get a variety of options to integrate rich media in your text messaging marketing campaign.
These days it is easy to set up mobile landing pages with the features of an email or web page. You can easily integrate them into your text messaging campaigns and that too without the need for in-house development.
You can use Rich Communication Services (RCS) to start rich media messaging. It will let you send rich media messages to any customer and on any mobile device. It will help you to improve user engagement rate.
7.Lead with Offers and Discounts:
One of the effective ways to lead your text marketing campaign is to offer your audience a chance to grab limited-time deals. The thing is, people are always eager to grab a deal that they are interested in.
If you are offering them a discount on that deal, or you are going through a seasonal or holiday sale. Then you are informing your customers about this news via personal text message. Chances are high, this will end up in a sale. This means you can put a vast impact on your audience even through a short text message.
Conclusion
When it comes to a marketing campaign, no technique is bad. It is your way of implementing that particular technique that matters the most. The same is the case with text messaging. You can get the results you are looking for. You only need to know how to use text messages effectively. Some of the tips on the same are presented to you here itself.
Author Bio: Wonderpush provides you an opportunity to boost your marketing campaign. It provides you with React Native push notifications that are capable enough to bring more visitors to your platform.