Expanding your online business can involve many different techniques depending on the specific aims of your expansion. Your goal might be to increase your local customer base, increase brand awareness globally, increase traffic to your site, or boost sales. The ideas listed below cover a range of different techniques all of which are designed to promote the expansion of online businesses.
List Your Products on New Platforms to Reach New Markets
One of the best ways to expand your online business and reach new customers is to move into new platforms. Listing your products on a platform like Amazon enables you to access a large global customer base who are specifically searching for products like yours. Amazon is the world’s largest e-commerce platform, hosting over two million global shoppers every month. According to this Amazon Agency, to successfully expand your business on Amazon you need a platform-specific marketing strategy.
Market Research for Potential Product Range Expansion
The key to successfully expanding your product range is market research. Market research will help you to make more informed and sustainable decisions. When you are conducting market research for product development you will, of course, look at market trends. Market trends are important as they help you to identify potential opportunities, but this should not be your only form of market research. You want to ensure that you are expanding your product range to supply a long-term demand, rather than catering to a current or passing trend. You should research your customer’s shopping habits and interests to ensure that your expansion is relevant to your current target audience. This will help you to maintain consistency in branding, as you can continue to market to your existing target audience. You will also want to research your competitors to understand more about the level of competition for this new product range.
Increase Brand Awareness on Social Media
Social media offers online businesses a great way to increase their brand awareness. When you are using social media to increase brand awareness you first need to consider which platforms to focus on. For the most effective strategy, you should not try to use all social media platforms available, rather focus on those most popular with your target audience. You should then use a range of different techniques to increase your customer base. Regularly post engaging and relevant content on your social media pages. Partner with appropriate social media influencers to broaden your reach. Use paid social media advertisements to further increase your visibility within the platform.
Use Search Engine Optimization To Increase Organic Traffic
Search engine optimization, or SEO, is a great way to increase both the quality and the quantity of traffic to your site. Appearing high in search engine rankings for relevant keywords will increase traffic to your site and make your brand more familiar to relevant audiences. To increase your search engine rankings, you should use a range of different practices such as:
- Content marketing
- Improving site loading speeds
- Improving site navigation
For search engine optimization to have the biggest impact on sales you should review your website design. You need to make sure that your website is easy to navigate, aesthetically pleasing, and built for conversions.
Ryan Flannagan is the Founder & CEO of NuancedMedia, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed and Modern Retail. To connect with Ryan, check out @Ryanflannagan on Twitter or via Linkedin.
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