If you don’t like your 9-to-5 job because of the tedium, the office politics, the pointless meetings, and the endless demands on your time and attention, you don’t have to stay stuck. You can escape your dismal and dreary job without going broke.
When it comes to earning a living, you have another choice: you can do your own thing rather than follow orders to achieve some corporate goal you find personally meaningless.
Here are some suggestions on how to grow your new business quickly after you’ve launched it:
Double down on Sales
The better your sales, the faster your company will grow.
The most challenging part of increasing your sales volume is generating enough new leads. One way to make this easier is to use an automated sales process. For instance, if you’re selling medical devices, then a company like Emerged can fill your sales pipeline with new leads.
While the purpose of a sales conversation is to convert a prospect into a customer, go the extra mile. Do more than close the sale. By ensuring after-sales customer satisfaction, you can develop a warm relationship with your customers. These happy customers will then spontaneously recommend your company to everyone they meet who needs your products or services, making it easier for your business to build brand awareness.
Develop a Strong Marketing Message
The stronger your sales message, the easier it will be to attract buyers.
A strong message works the same magic as an elevator speech, the art of using a few well-chosen words when introduced to someone to instantly turn them into prospects.
Your sales message should be shorter and simpler than a mission statement, and, usually, the best sales messages are simply slogans.
A few descriptive words about what your company can do for its customers can make the difference between mediocre results and outrageous success.
For example:
- Nike’s message, “just do it!” appeals to athletes because it triggers their desire to perform better at sports events
- Apple’s message, “think different,” appeals to computer geeks who like to think that they are on the edge of a technological revolution.
Fix Your Marketing Strategy
It doesn’t matter how many hours you spend putting together a marketing strategy it is unlikely to be highly successful as soon as you launch it. You may have the right idea, but you will still have to fine-tune it to appeal to your audience.
Rather than try to create a brand-new strategy, tweak the one that you already have until it works for you. Analyze your data to find problem areas. Adjust until you find a formula that works. Persist in refining your marketing strategy until all the elements work seamlessly together. Only toss out your marketing strategy and replace it with a new one if nothing you do to tweak your strategy makes much of a difference.
Negotiate Better
While your sales skills will help you win over prospects, your negotiating skills will help you win over vendors and other third parties that support your business, making it easier to develop favorable contracts.
Here are some tips worth remembering when negotiating:
- Always use concrete numbers rather than talk about a range
- Only say what you need to get your point across. Don’t overelaborate.
- Ask open-ended questions.
- Listen to the other party with your full attention.
- Get to a point where both sides feel they won.
Don’t Settle for Mediocrity
Rather than continue to feel frustrated by your stalled career, escape the rat race by starting your own business. When you focus on doing something exciting for a living, something that you find interesting and that serves the world, you’ll love going to work every single day.
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