Building the mobile application has become important for companies as the majority of people use apps to accomplish various tasks such as booking appointments, ordering food, booking taxis, shopping, etc. Hence, planning strategies for the promotion and marketing of apps is necessary, as these strategies are very much influenced by buyers and the market. However, once the company has decided to develop mobile applications, there are many doubts that the company might have regarding app development and selecting a mobile app development company.
Processes for mobile application development have various key holdings that in the future can decide on the growth of an enterprise. Below are some of the important questions that one should know answers to, before getting into mobile app development.
Why Build a Mobile Application?
It is important to remember that one should never build an app for the sake of just building it or only because others in the industry are building apps. This simply means following the herd without knowing about mobile app development. It is very important to set a goal and be clear about the role of mobile apps in achieving that goal. Companies have different reasons for developing mobile apps, hence, knowing the reason to build an app is important.
How to Protect Ideas for Application?
Outsourced product development for startups is very common today where one needs to share the app development idea. The idea is a very important part of any product, it is a kind of a seed without which the tree will not grow and will not give fruits. Hence, one should be very cautious while sharing mobile app ideas. This doesn’t mean that one should obstruct from meaning communication that can help in modifying or developing mobile applications. Here, companies can sign a Non-Disclosure Agreement (NDA) that allows companies to share non-proprietary information about mobile apps and share only general information about mobile apps. For example, budget, comparing with other similar apps, timeline, an overall view of the application.
Which Platform to Select for Mobile Application?
The company needs to discuss the platform to develop a mobile app with a mobile app development company as Android and iOS are two popular platforms used on a large scale. It has also been noticed that most of the startups prefer to build an Android app as it has more applications as compared to iOS. Moreover, it is easier to add features in Android than in iOS. However, iOS apps are easy to build and at a low cost when compared to Android mobile apps. Hence, knowing both advantages and disadvantages of platforms can help companies to decide on the platform to build the app.
What is Unique About the App?
The uniqueness or special feature or functionality in the app makes it different from other apps in the market. To make a unique mobile app it is important to know some important things such as target audience, what is special or unique about the app, and factors that differentiate it from other apps. After getting answers to all the questions, developing an app can become simple with companies providing outsourced product development for startups.
What is the Cost of Developing an App?
The cost of the mobile app primarily depends on its features, type of platform, and other such factors. However, developing a good app can stand anywhere in six figures. In order to minimize the budget, the company can opt for an offshore mobile app development company. Getting an idea on the entire cost of application from its development, maintenance, marketing, and promotion is very important to make the app reach its target audience.
How to Raise Funds for a Mobile App?
Considering the entire cost of mobile app development, sometimes companies, especially startups need funds and investors to invest in their idea. Hence, having the plan to pitch in place is an important step, the way in which startup or entrepreneur pitch can turn the tables. Idea and clarity of the entire concept from development to launch to marketing and monetization are some of the points to be considered to pitch well.
How and When to Update Mobile Application?
Once the application is developed either with in-house or outsourced product development for startups and released, the task of updating the app along with its maintenance and service comes into the picture. As soon as the app is released, the company should be ready with its updates and bug fixes to make it survive in the market. Releasing 1 to 4 updates every month is a good idea, however, the updates in the app mostly depend on the feedback and reviews received by users.
How to Keep an Application from Failing?
Creating an app sustaining the ever-changing nature of the application development market is critical. Hence, various measures should be taken to avoid the failure of apps in the market. Developers should treat an app in the form of a business along with the holistic approach towards its development and marketing. Taking feedback from users can help mobile app development company or developers to make necessary changes in the app. Finally, beta testing an app is also necessary as it leads to a high-quality app, better feedback, and helps in bug fixing.
How Long will App Take for Development?
Total time for application development varies depending on various factors such as a platform for which the app is being developed, the number of features in the app, the complexity of features, and the team working towards developing an app.
The process of mobile app development is crucial, to simplify the app development process and get the best app developed, hiring the mobile app development company or developer with experience in app development is important. Checking the portfolio of a mobile app development company before hiring and going through the reviews and feedback of various apps developed the company can help in the hiring process.
Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on the mobile application. He works in a leading mobile app development company with skilled iOS and Android app developers that have developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education, and many more and has bagged numerous awards for the same.