If you look around yourself, you will find oh-so-many phones, tablets, and laptops around you. Every second, a new “ping” hits the phone. While it could be a message, it could be a notification too.
“You have received a mail”
Someone right there has sent a digital marketing campaign your way!
Digital marketing is the practice of promoting your products and services with the use of digital tools like mail, social media, etc.
It’s not only fresh and more relatable, but it is also cheaper than our conventional marketing practices of putting advertisement son expensive newspaper blocks or TV channels.
Over 72% of marketers use digital marketing platforms today? However, with such a large group of people employing and consuming digital marketing, what can you do to stand out! The answer lies in the following points:
Nobody likes to feel generalized or stereotypes as the herd, but every time you send a mail without a personal touch, you are doing just that! You should ensure that your text message or mail has a personal vibe about it. This can be done by addressing your prospects or buyers with their names or by catering to exactly what the leads want. How?
Delivering personalized material becomes hassle-free when you divide your lead groups into smaller groups. You can make these divisions based on what kind of content do they like or their buying patterns or spending abilities, etc. For instance, those who run a blog, have groups based on who reads which genre more.
We understand that you may be new to marketing, and you may need some expert advice on executing the strategy. There are digital solutions providers like Uplers, who can not only get your marketing sorted but can do everything related to your web presence. Getting in touch with an expert would help you get more clarity.
Social Media activities:
The whole internet relies on social media to entertain itself or find answers. Your audience too, is using Facebook, Instagram, and Twitter. You should hop on the social media platform & leverage these platforms’ virality to get your message out to everyone. You should not just use these platforms for paid ads but also for building your online presence. The more active you’re, the more your leads will engage with you.
The best way to keep people hooked to your content would be to make it right. You want your content to be easy to understand while also being catchy. Over-loading your content with too much design, distractions, or even information can do your marketing strategy harm. So, when it comes to content, keep things simple, subtle, and pretty sharp.
A lot many people go overboard with promotions. The art here is to promote without appearing promotional. So, if you are placing yourself in a third-party article or sending a mail for your customers to enroll with you, the anchor text or plug-ins should be natural and not very “sales pitch” like.
You should give close attention to where you choose to promote as well. For instance, your audience might consume YouTube more than Twitter, so in that case, paying a social media influence huge money for a single tweet will be a futile investment. What you should have done is use half of that money into making a video advertisement for YouTube.
When it comes to promotions, everything matters. When you do, it has just as much importance! Make sure you target your campaigns for after-work hours to get the best results. Sending a promotional mail at 6 in the morning or 10 in the night is a sure-shot way of getting deleted with all the other junk mails.
Use automation tools: Think of marketing as this recipe, where most ingredients need to be mixed in the right proportions, and the rest of them need to be sprinkled over. If writing content is a crucial part of digital marketing, so is sending it out on a regular basis.
The contents that need perfection would require your supervision, and you should invest most of your efforts there. However, there are certain roles, which just bring repetition or monotony. These job roles just need too much of your time. It is those tasks, which can be easily taken care of using creative automation tools.
For instance, you can use CRM tools for bulk mailing, so that you don’t have to wait and type every mail separately. Moreover, you can use CRM tools for lead management as well; they will keep sending you reminders for when your meeting date approaches. You can use automation to do away with jobs that are unproductive. This way, you get more space to do what really matters.
Sheryl is the Sr. Marketing Specialist at Uplers who has a great experience in designing well-defined user journeys across the digital marketing domain. She leverages her digital marketing expertise to help businesses draw significant ROIs