689 million people use TikTok at least once a month, and 100 million of those users are American. If you’ve been thinking about incorporating a TikTok marketing strategy into your business, what are you waiting for?
TikTok isn’t just a social platform for people who want to make dance videos. It’s the fourth largest and one of the fastest-growing platforms out there. Leveraging your marketing strategy to include this popular app provides an opportunity to put your business in front of 689 million people with little to no cost or effort.
Below is a deep dive into just a few of the reasons TikTok should be a key part of your marketing strategy.
What Is TikTok?
TikTok is a social media platform that allows users to discover, share, and create 15-second videos. These videos use music and sound to create original content.
Just like other social media apps, TikTok allows its users to react to videos, comment, share, and send messages. It also has an explore section to let users find new content and accounts to follow.
While it’s important for businesses to be strategic when it comes to marketing their brand, businesses shouldn’t ignore disruptive platforms and trends as they provide unique opportunities for exposure.
The platform’s rapid growth in the span of five years shows a staying power that shouldn’t be ignored. With over 50 million users logging on each day, think of how many TikTok views your content could receive.
Tap Into a Vast Market
By creating a TikTok marketing strategy, you can reach millions of potential new followers and consumers. The demographics of the site were originally dominated by younger users, specifically Gen Z.
While some businesses don’t need to target this age group, that shouldn’t be a reason not to use the site to your company’s advantage. As TikTok gains more traction, more adults and even senior citizens are starting to use the app.
TikTok has over 1.5 billion downloads and a diverse population of users to potentially turn into customers. This vast market allows companies to target several demographics on a single app.
Target a New Generation
Millennials and Gen Z are notorious for hating marketing ads that feel pushy or even like an ad at all. Many also use ad blockers, making traditional marketing strategies ineffective.
Use TikTok as an opportunity to reach new audiences so they can discover how your products and services provide value to their lives. TikTok allows you to build ad campaigns that are fun, engaging, and don’t feel like an ad.
Let your creative teams lead the marketing strategy for fresh, new content. By catering your ads to this new audience you can create fresh campaigns. They can then be used across several platforms without overselling your product.
Build a Community Around Your Brand
While TikTok doesn’t have groups like Facebook, it does have unique features that allow communities to build upon one another. Users can use your clips or music/sounds from your videos to build a new video, allowing your content to be shared not just as a whole, but in pieces as well.
TikTok is all about users responding to other users’ content in a creative way to build upon an original idea. How far could your company’s video evolve on the platform?
If you’re concerned about users transforming your content into something negative, this doesn’t happen often on the platform. TikTok embodies positivity and fosters a friendly environment. As long as your content is top-notch, you shouldn’t experience anything but a friendly, creative license.
Authenticity can be hard to achieve during a marketing campaign, but it’s crucial to its success. More and more consumers are only buying from brands they deem authentic, so marketing campaigns need to keep this in mind.
Nothing is more authentic than user-generated content and TikTok contains nothing but this type of content. People will only create videos on something they feel a connection with.
When using TikTok to enhance your company’s image, focus on unique stories about your brand or services. Then, encourage users to create more content using your videos or products, and join conversations to encourage more engagement and connection.
As with most platforms, influencers are thriving on TikTok and are a great way to promote your products and services. Macro-influencers can be recruited for honest reviews and a massive boost in views due to their enormous audiences.
While macro-influencers have their benefits, products can quickly get lost within their posts as they post daily or several times a day. TikTok has more nano and micro-influencers who can provide the same user-generated content. The reach won’t be as high, but your posts are more likely to stay visible for longer and reach a targeted audience.
Duets are another useful tool unique to TikTok. Users can create a new video based on an original video and both will appear side by side. Influencers using this type of video can be a priceless addition to a TikTok marketing strategy. What better way to get your products or services featured than next to a popular influencer?
Video Content Expands Your Strategy
Video content is king. Many platforms are just starting to incorporate videos more seriously, but TikTok exists only for videos. Personalized videos give marketers a chance to expand their photo and copy marketing campaigns into new markets and expose your company to potentially lucrative audiences.
With 15-second long videos, the chances of a viewer watching the entire clip are exponentially higher than on most other platforms. In a time when our attention is dragged in many different places at once, it’s essential to get your message across in a short time. TikTok is tailor-made for this purpose.
When Will You Start Using TikTok for Your Business?
With all the above-listed benefits, it’s time to starting incorporating a TikTok marketing strategy into your business’s overall strategy. The potential the app offers is seemingly endless and can only help jumpstart your success once implemented.
Which benefit was the most appealing to you? Let us know in the comments below! Keep an eye out for new blog posts to help you further improve your business.
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