The social media landscape is dynamic, and you need to keep updating your knowledge about it constantly. Not everyone is a social media wizard, despite what they think. It takes a lot of practice, understanding psychology, experience, and taking failures in your stride to become a professional social media guru.
Social media also influences many decisions that the British take. The UK already has over 45 million social media users. It was found that 71% of customers are likely to recommend a brand on social media.
6 Questions to ask for the Social Media Agency
So, if you are looking at hiring a social media agency, you need to know that they have been through the process and are indeed an all-rounder. The answer to these six questions will help you find such an agency.
1. What Edge Do You Provide Over Other Agencies?
There are millions of social media marketers out there. The options range from one-man-shows to sophisticated marketing agencies. They should provide your campaign an edge for it to succeed.
The agency you pick needs to have multi-industry experience and a few successes under their belt. They need to work with your best interest in mind. A few things that should lead to one are; the ease of communicating with them, the questions they ask, and the number of years they have been doing this.
2. Do I Have To Appear On Every Social Media Platform?
I’m sure all of us have wondered about this. It is an excellent point to consider if you are looking to launch a social media campaign to improve brand awareness, engagement, and sales. While Facebook is the most popular social media platform in the UK with over 58% penetration, other platforms cannot be ignored.
Each platform is special in terms of its aesthetics, protocol, users, and marketing policies. So, how do you decide if you should be on one, a few, or all? The clincher here is when the social media agency asks you questions about the segment that you plan to target and your user persona. Such intelligent questions from the agency mean that you are in safe hands.
3.What SEO Strategy Will You Use?
SEO is what charges digital marketing. With the right keywords strategically placed, you can be assured that your business pops up on top of most social media pages. For an SEO strategy, the agency should first understand your product, the target audience, the brand image you want to portray, and competition.
They will then analyze data on all these factors and come up with a strategy that suits your requirements. The approach may be uniform across platforms or vary. So, when you are asked sharp questions, don’t be offended. It means that you have found the right agency.
4. How Do You Measure And Control Quality Of Content?
It is easy to use free or low-priced stock photos and images to create a campaign that seems compelling when viewed in isolation. However, uploading on social media could drop its distinctive quality when displayed alongside the 95 million other photos and videos uploaded on Instagram every day.
The quality of your content must be extraordinary to attract viewers. Therefore, questioning the agency’s ability to create remarkable content is necessary.
5. Do You Outsource To Other Agencies?
Outsourcing is a common practice and also cost-effective. Many mundane tasks are outsourced to third-parties, while strategic and creative activities are handled in-house. You need to assure that you know what parts of your campaign the agency is managing and what they are outsourcing. You shouldn’t be paying top rates for activities that are being outsourced.
6. What Is Your Online Community Management Strategy?
Launching a successful campaign is not enough. You need to look at it from a long term perspective. Once you are on-air, there should be a mechanism to answer queries, resolve complaints, take feedback, and solve problems. The agency that you pick should be able to provide these services instead of leaving you hanging in the air.
The point of a social media campaign is to start a conversation about your brand. While viewers express their views, there has to be a moderator who can steer the conversation in the right direction. Check if they offer this or not.
The UK ranks fifth in terms of internet penetrations. With most businesses already having a digital presence, it is essential to take it up a notch by going social. To do that, you need the professional expertise that a social media agency has to offer. Asking these questions will give you peace of mind of having hired the right agency.
Author bio: Erica Jones is a freelance writer and a GOT fan. Apart from writing Technologies, she likes to read & write fiction. More than anything, she loves to spend her time with her family, explaining technologies to the elders