It is estimated that the average business will spend around 8.2% of its total revenue on tech in a year. This represents a considerable investment on the part of any company, and this money must be used effectively to improve the functioning of the business in its day-to-day operations. When business tech is used effectively, it can drive growth, help to retain existing customers, and can be used to gain valuable insights that can shape long-term decisions and future direction. However, it is important to recognize that technology is only truly valuable when it is harnessed to optimum levels of efficiency. For example, it is counterproductive to have a professional-looking business website that does not function smoothly and quickly, as it will quickly deter customers from making repeat visits to the site. In this article, three ways to use the power of tech more effectively in business will be explored in detail.
Integrate API Systems
In the modern world of business, companies will use a range of programs and applications. Often, they are required to work together and function effectively. This can be achieved by using application programming interfaces (APIs), which allow different programs to communicate with each other. Older API systems were often difficult to use and had to be maintained by highly skilled IT professionals who were adept at coding and troubleshooting issues. Thankfully, there is now a range of api management solutions on the market that make the process of linking applications together a lot easier. These systems may also offer improved levels of security, which is vital in an age where cybercrime is one of the greatest threats to the long-term viability of businesses in all sectors.
Make Your Business Mobile Friendly
Every business owner should recognize that consumers are increasingly using their smartphones to shop and surf online. In the past, the most commonly used device was a computer, but it is now estimated that 90% of the global population uses a smartphone to go online. What this means for businesses is that all their online touchpoints should be optimized for smartphone use. The smaller screen on a smartphone means that web design needs to consider this with the use of scrolling features and the intelligent placement of buttons to move the customer through the site without encountering any accessibility issues.
Prioritize Data Security
As previously mentioned, the risks posed by cybercrime and cybercriminals should be understood by every business. A successful cyberattack can cost companies significant sums of money and can result in the loss of business reputation and brand value. As such, all businesses should ensure that they have a strong IT security policy that uses the latest tech solutions to keep the business safe. Antivirus software should always be kept up to date along with robust websites that use the latest encryption technology to protect customer data when transactions take place online. Staff should be encouraged to use strong passwords across all business tech devices and applications, and these should be changed frequently.
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